Overall Survey Results:


Tell Us About Your Bra Fitting Experience with Night & Day


1How did you find Night & Day for your bra fitting needs?
 
Answer
0%100%
Number of
Response(s)		Response
Ratio
A Friend Recommended (please give us her name)
   
72 24.7%
Online search result
   
27 9.2%
Boston Globe or Boston Globe Magazine Ad
   
24 8.2%
Andover Townsman Ad or article
   
18 6.1%
Heard Night & Day mentioned on radio or saw Night & Day on TV
   
16 5.4%
Referral from another business (please tell us which in the comment space)
   
22 7.5%
I received a post card
   
6 2.0%
I picked up or was given a discount card
   
1 <1%
I received a gift certificate
   
4 1.3%
I have been meaning to come for a long time
   
27 9.2%
Other
   
70 24.0%
No Response(s)
   
41.3%
 Totals291100%

2How well did we meet your expectations in regards to the following:
 
 1 = Not Happy , 2 = Somewhat Pleased , 3 = Pleased , 4 = Very Pleased , 5 = Extremely Pleased
Answer
12345
Number of
  Response(s)		Rating
Score*
Shopping Environment
   
286 4.3
Store Organization and Layout
   
283 4.0
My Initial Welcome to Night & Day
   
284 4.3
Fitting Experience
   
276 4.4
Product Choices
   
276 4.0
Staff Friendliness and Professionalism
   
284 4.5
Staff's Ability to Gain an Understanding of My Needs
   
282 4.4
Quality vs. Price Relationship of My Purchases
   
283 3.9
My expectations for length of visit
   
283 4.1
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


3If you don't buy your bras from Night & Day, where do you?
 
Answer
0%100%
Number of
Response(s)		Response
Ratio
I don't often buy bras
   
21 7.2%
Online
   
15 5.1%
Catalogue
   
4 1.3%
Marshall's or TJ Maxx
   
11 3.7%
Victoria's Secret
   
58 19.9%
Department Store
   
82 28.1%
Other
   
40 13.7%
No Response(s)
   
6020.6%
 Totals291100%
4How does your bra fitting experience with Night & Day rate in comparison to other sources that offer the same services?
 
Answer
0%100%
Number of
Response(s)		Response
Ratio
Much higher
   
181 62.1%
Somewhat higher
   
42 14.4%
Same
   
19 6.5%
Somewhat lower
   
3 1.0%
Much lower
   
1 <1%
Don't know
   
32 10.9%
No Response(s)
   
134.4%
 Totals291100%
5How likely are you to return to Night & Day?
 
Answer
0%100%
Number of
Response(s)		Response
Ratio
Very likely
   
219 75.2%
Somewhat likely
   
46 15.8%
Neutral
   
13 4.4%
Somewhat unlikely
   
3 1.0%
Very unlikely
   
1 <1%
No Response(s)
   
93.0%
 Totals291100%
6Have you ever recommended us to others?
 
Answer
0%100%
Number of
Response(s)		Response
Ratio
No, never recommended
   
25 8.5%
Have recommended once or twice
   
104 35.7%
Have recommended several times
   
155 53.2%
No Response(s)
   
72.4%
 Totals291100%
7How likely are you to recommend a bra fitting at Night & Day to others?
 
Answer
0%100%
Number of
Response(s)		Response
Ratio
I definitely won't recommend
   
7 2.5%
Somewhat Likely
   
35 12.5%
Likely
   
43 15.4%
For sure
   
87 31.2%
Are you kidding: every woman needs a bra fitting at Night & Day
   
109 39.2%
 Totals278100%
8Do you have any suggestions for improvement?
 
 Number of
Response(s)
  92
9What is your gender?
 
Answer
0%100%
Number of
Response(s)		Response
Ratio
Male
   
1 <1%
Female
   
284 97.5%
Prefer not to answer
   
1 <1%
No Response(s)
   
51.7%
 Totals291100%
10What is your age?
 
Answer
0%100%
Number of
Response(s)		Response
Ratio
Younger than 18
   
1 <1%
18 - 24
   
10 3.4%
25 - 34
   
40 13.7%
35 - 44
   
87 29.8%
45 - 54
   
85 29.2%
55 - 64
   
51 17.5%
65 or older
   
11 3.7%
Prefer not to answer
   
3 1.0%
No Response(s)
   
31.0%
 Totals291100%
Online Surveys  by