Overall Survey Results:

Apr 12 2008 Survey

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How did you learn of our group travel events?

Answer

100%

Number of
Response(s)

Response
Ratio

In the media (newspaper, magazine, trade journal, radio, etc)

3.6%

Business network

0.0%

E Mail Newsletter

19.2%

Through a friend

6.0%

On the internet

31.3%

While diving or visiting in Puerto Morelos

32.5%

Other

7.2%

No Response(s)

0.0%

Totals

100%

Have you, or anyone you know, ever participated in one of our group travel dive trips?

Answer

100%

Number of
Response(s)

Response
Ratio

Yes

24.0%

75.9%

No Response(s)

0.0%

Totals

100%

What is your level of satisfaction with the group trip, generally speaking?

Answer

100%

Number of
Response(s)

Response
Ratio

Very satisfied

24.0%

Somewhat satisfied

3.6%

Neutral

28.9%

Somewhat dissatisfied

0.0%

Very dissatisfied

0.0%

No Response(s)

43.3%

Totals

100%

How likely are you to participate in future group trips?

Answer

100%

Number of
Response(s)

Response
Ratio

Very likely

28.9%

Somewhat likely

31.3%

Neutral

21.6%

Somewhat unlikely

7.2%

Very unlikely

1.2%

No Response(s)

9.6%

Totals

100%

How likely are you to recommend Wet Set Group dive travel to a friend or colleague?

Answer

100%

Number of
Response(s)

Response
Ratio

Very likely

54.2%

Somewhat likely

16.8%

Neutral

20.4%

Somewhat unlikely

1.2%

Very unlikely

1.2%

No Response(s)

6.0%

Totals

100%

When selecting group dive trips, what factors influence your decision to make the trip? Please indicate the importance of the following.

1 = Very Unimportant , 2 = Somewhat Unimportant , 3 = Neutral , 4 = Somewhat Important , 5 = Very Important

Answer

Number of
Response(s)

Rating
Score*

Price

3.9

Location/Destination

4.2

Dates

3.9

Transportation logistics/getting there

3.7

Duration of trip (3, 5, 7, 10 or 14 days)

3.7

Type of diving. (Reef, pinnacle, cold water, warm water, sharks, rays)

3.9

Other dive friends going on the trip.

3.3

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Very Unimportant , 2 = Somewhat Unimportant , 3 = Neutral , 4 = Somewhat Important , 5 = Very Important

Answer	1	2	3	4	5
Price	5 (6.5%)	7 (9.1%)	8 (10.4%)	29 (37.7%)	28 (36.4%)
Location/Destination	9 (11.7%)	1 (1.3%)	2 (2.6%)	20 (26.0%)	45 (58.4%)
Dates	6 (7.8%)	5 (6.5%)	12 (15.6%)	24 (31.2%)	30 (39.0%)
Transportation logistics/getting there	8 (10.5%)	7 (9.2%)	7 (9.2%)	34 (44.7%)	20 (26.3%)
Duration of trip (3, 5, 7, 10 or 14 days)	7 (8.9%)	6 (7.6%)	8 (10.1%)	42 (53.2%)	16 (20.3%)
Type of diving. (Reef, pinnacle, cold water, warm water, sharks, rays)	7 (9.0%)	3 (3.8%)	10 (12.8%)	26 (33.3%)	32 (41.0%)
Other dive friends going on the trip.	11 (14.1%)	6 (7.7%)	24 (30.8%)	25 (32.1%)	12 (15.4%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Response(s)

Rating
Score*

Price

10%

38%

36%

3.9

Location/Destination

12%

26%

58%

4.2

Dates

16%

31%

39%

3.9

Transportation logistics/getting there

11%

45%

26%

3.7

Duration of trip (3, 5, 7, 10 or 14 days)

10%

53%

20%

3.7

Type of diving. (Reef, pinnacle, cold water, warm water, sharks, rays)

13%

33%

41%

3.9

Other dive friends going on the trip.

14%

31%

32%

15%

3.3

Which of our group dive trips are you aware of? Select all that apply.

Answer

100%

Number of
Response(s)

Response
Ratio

Cocos Island 2008

25.3%

Bonaire

37.3%

Little Cayman

34.9%

Palau/Truk Lagoon 2009

39.7%

Fiji 2010

25.3%

Puerto Morelos

56.6%

I am unaware of these events

18.0%

Other

0.0%

Totals

100%

How interested are you in the following group dive travel?

1 = Very Uninterested , 2 = Somewhat Uninterested , 3 = Neutral , 4 = Somewhat Interested , 5 = Very Interested

Answer

Number of
Response(s)

Rating
Score*

Diving in Puerto Morelos

4.0

Cocos Island

3.2

Fiji

3.6

Little Cayman

3.7

Bonaire

3.7

Palau

3.5

Truk Lagoon

3.7

Yap

3.5

Cook Islands

3.5

Dominica

3.7

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Very Uninterested , 2 = Somewhat Uninterested , 3 = Neutral , 4 = Somewhat Interested , 5 = Very Interested

Answer	1	2	3	4	5
Diving in Puerto Morelos	4 (5.5%)	7 (9.6%)	10 (13.7%)	19 (26.0%)	33 (45.2%)
Cocos Island	6 (10.0%)	9 (15.0%)	20 (33.3%)	16 (26.7%)	9 (15.0%)
Fiji	5 (7.5%)	6 (9.0%)	15 (22.4%)	23 (34.3%)	18 (26.9%)
Little Cayman	3 (4.8%)	7 (11.3%)	10 (16.1%)	28 (45.2%)	14 (22.6%)
Bonaire	2 (3.1%)	11 (17.2%)	9 (14.1%)	26 (40.6%)	16 (25.0%)
Palau	5 (7.8%)	7 (10.9%)	19 (29.7%)	17 (26.6%)	16 (25.0%)
Truk Lagoon	4 (6.6%)	5 (8.2%)	15 (24.6%)	21 (34.4%)	16 (26.2%)
Yap	6 (10.0%)	6 (10.0%)	15 (25.0%)	20 (33.3%)	13 (21.7%)
Cook Islands	3 (4.8%)	7 (11.3%)	18 (29.0%)	21 (33.9%)	13 (21.0%)
Dominica	3 (5.2%)	6 (10.3%)	12 (20.7%)	21 (36.2%)	16 (27.6%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Response(s)

Rating
Score*

Diving in Puerto Morelos

10%

14%

26%

45%

4.0

Cocos Island

10%

15%

33%

27%

15%

3.2

Fiji

22%

34%

27%

3.6

Little Cayman

11%

16%

45%

23%

3.7

Bonaire

17%

14%

41%

25%

3.7

Palau

11%

30%

27%

25%

3.5

Truk Lagoon

25%

34%

26%

3.7

Yap

10%

25%

33%

22%

3.5

Cook Islands

11%

29%

34%

21%

3.5

Dominica

10%

21%

36%

28%

3.7

What location(s) other than the ones above, do you personally have an interest in visiting on a group dive trip?

	Number of Response(s)
	26

Do you have any suggestions for improving the group travel trips that we offer?

	Number of Response(s)
	16

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