Tribalization of business

2009 Tribalization of Business Study
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Thank you for taking the time to participate in our 2009 Tribalization of Business Study - a study co-produced by Beeline Labs, Deloitte, and the Society for New Communications Research and focused on assessing the effectiveness of online business communities and learning how organizations are measuring the success and progress of those communities. As a participant you will receive the results of the study when we publish them. We realize that your time and attention are limited and have broken up the survey into two types of questions - required questions to qualify to receive the survey results (will take you no more than 10 min), and elective questions. We hope you will find the time to answer all the questions (will take you about 15-20 min). For those who stick with it and fill out the whole questionnaire we will invite you to an private webinar in which we will preview the findings prior to going public with them.
 
Required
What are the top 5 purposes of your online community?
Market insights/research
Customer support
New product development
Idea generation
Product testing
Customer/client loyalty
Market thought leadership
Amplifying word-of-mouth
Employee communications
Public relations
Reputation management
Sales
Product innovation
Pricing
Partner relations
Alumni relations
Recruiting & retention
Unsure
Other  
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Is your community focused (select one):
Internally
Externally
Hybrid internal and external
Other  
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  • 500 character(s) left.