Overall Survey Results:


Kindle Nation Survey


1Which answers best describe the device(s) that you currently use to read e-books and other digital content?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Kindle 1
   
429 34.4%
Kindle 2
   
707 56.6%
Kindle for iPhone App on iPhone or iPod Touch
   
217 17.4%
Sony Reader or other dedicated ereader
   
28 2.2%
I own both a Kindle 1 and a Kindle 2
   
133 10.6%
I used to own a Kindle 1, and now I own a Kindle 2
   
73 5.8%
Blackberry, other mobile device, PC, Mac, or netbook
   
117 9.3%
I hope to get a Kindle sometime in the next year
   
5 <1%
If Apple rolls out a large-screen Kindle-compatible iPod Touch, I'll buy it.
   
76 6.0%
Other
   
35 2.8%
 Totals1247100%

2What are your favorite features about the Kindle and Amazon's support for the device? (Please specify which Kindle model(s) you own).
 
 Number of
Responses
  1142
3What are your least favorite features about the Kindle and Amazon's support for the device? (Please specify which Kindle model(s) you own).
 
 Number of
Responses
  1098
4With which, if any, of these statements do you agree? (Choose as many as you wish. Please use the comment section to further describe your views or concerns).
 
Answer
0%100%
Number of
Responses
Response
Ratio
I believe that it is important for Amazon to remove Digital Rights Management (DRM) from titles in the Kindle Store.
   
445 36.3%
I believe that it is important for Amazon to maintain Digital Rights Management (DRM) for titles in the Kindle Store.
   
99 8.0%
The text-to-speech feature on the Kindle 2 is important to me and should be maintained on as many titles as possible.
   
507 41.4%
I will consider switching to another e-reader in the future if Amazon does not remove DRM from Kindle Store offerings.
   
107 8.7%
I am concerned that Amazon may be developing a monopoly over digital books.
   
132 10.7%
I would consider boycotting Kindle books priced above $9.99.
   
425 34.7%
I'll make my own decisions about which e-books are worth more than $9.99 to me.
   
828 67.6%
 Totals1224100%

5How do you currently read the weekly Kindle Nation newsletter?  (Choose as many as you wish. Please use the comment section to further describe your views or concerns).
 
Answer
0%100%
Number of
Responses
Response
Ratio
I read Kindle Nation in email form when it arrives in my inbox on Mondays.
   
1014 83.8%
I click on "Having trouble viewing this email? Click here" and read it in my browser.
   
22 1.8%
I go to the Kindle Nation archives and read back issues of Kindle Nation.
   
123 10.1%
I download Kindle Nation back issues from the Kindle Store at 99 cents per month.
   
16 1.3%
Other
   
133 11.0%
 Totals1209100%

6How likely is it that you might be interested in a monthly sister newsletter from the Kindle Nation team, combining the kind of tips that Kindle Nation provides with articles that relate the Kindle experience to literature, lifestyle, current events, publishing trends, environmental issues, sports, gadget news, etc?
 
 1 = Very unlikely , 2 = Somewhat unlikely, but I might give it a try , 3 = Possibly, since I like Kindle Nation , 4 = Likely , 5 = Very likely - let me know when the pilot issue is live!
12345
Number of
  Responses
Rating
Score*
   
1216 3.4
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


7As you have probably noticed, newspapers have been closing left and right in recent months. While various observers have blamed a range of causes including free website content and the effect of the economic crisis on print advertising budgets, some have held out channels such as the Kindle as a potentially profitable new delivery system for newspapers. Which of the following statements describes you?
 
Answer
0%100%
Number of
Responses
Response
Ratio
I subscribe to the Kindle editions of one or more newspapers.
   
193 16.9%
I subscribe to the print edition of one of more newspapers.
   
493 43.3%
I would subscribe to a Kindle edition of my local newspaper if it were offered.
   
374 32.8%
I may add more Kindle newspaper subscriptions to help the ailing industry.
   
86 7.5%
I support the government helping newspapers transition to formats like Kindle.
   
250 21.9%
Other
   
184 16.1%
 Totals1137100%

8As a 58-year-old male of Cherokee and Scots-Irish lineage, I find myself mildly interested in the profile and demographics of Kindle owners. If you would like to share a little information, I'd be interested. I won't share individual information with anyone else, but I may aggregate it and write in general terms about who we are as citizens of Kindle Nation. Please select the statements that apply to you.
 
Answer
0%100%
Number of
Responses
Response
Ratio
I am a female.
   
651 52.5%
I am a male.
   
563 45.4%
I am under 23 years of age.
   
4 <1%
I am between 23 and 49 years of age.
   
298 24.0%
I am 50 years of age or older.
   
928 74.8%
I love technology and pick up new technology knowledge easily.
   
926 74.6%
I am not tech-savvy, but I had to have a Kindle.
   
191 15.4%
To the extent my budget allows, I am an earlly adopter of new technology.
   
819 66.0%
I am an avid reader.
   
1131 91.2%
I am an author, publisher, or journalist.
   
98 7.9%
Other
   
77 6.2%
 Totals1240100%

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