Help us help you (and others) confront changes in our industry This short four-minute survey (20 questions) is an opportunity to share your opinions and concerns. Please help us all to understand the latest trends affecting our industry. Include your contact information and we will send you the survey results.

2009-2010 BUDGETS

How do you see exhibiting budgets in your organization?

If decreasing, what areas are likely to be affected? (Pick any number.)

If you could increase your budgets, where would you concentrate the spending? (Pick only one.)

From an investment/return perspective, do you see your company as being more or less enthusiastic about the promise of events and shows as a critical aspect of your marketing mix?

STRATEGIC PLANNING

Are your events preplanned to your satisfaction with an end-result strategy?

What are your challenges in building a comprehensive strategy? (Pick any number.)

Is it common thinking in your company that a robust strategy equates to increased budgets?

PROGRAM DELIVERY

What is your biggest concern in delivering an event or show? (Pick only one.)

After each show, is there an end-to-end analysis of effectiveness and improvement with your vendors and your internal team?

Is your company always looking for new ways to deliver your messages and products at trade events?

EXHIBIT DESIGN/PROGRAM DESIGN

Is cutting-edge exhibit design very important to your program?

Your involvement in design issues could be characterized as:

Your involvement in program design could be characterized as:

Your most critical role in program design is: (Pick only one.)

INSIDE THE INDUSTRY

Do you plan on attending MC²-sponsored ExhibitorFastTrak sessions this year?

If yes, are you studying for your CTSM certification?

How do you rate the importance of industry seminars and advanced learning in our industry?

Additional Comments

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