Overall Survey Results:

AALBC.com Social Networking Survey

Do you know what a Social Network is?

Answer

100%

Number of
Responses

Response
Ratio

Yes

97.4%

2.5%

No Responses

0.0%

Totals

100%

Chose the Social Networking Sites that you are familiar with (select all that apply).

Answer

100%

Number of
Responses

Response
Ratio

BlackPlanet.com

68.2%

Classmates.com

56.0%

Digg.com

12.1%

Facebook.com

80.4%

Flickr.com

34.1%

Friendster.com

9.7%

Linkedin.com

51.2%

MySpace.com

92.6%

Ning.com

29.2%

Orkut.com

4.8%

Stumbleupon.com

12.1%

Other

19.5%

Totals

100%

Select the Social Network Sites that your actually use (select all that apply).

Answer

100%

Number of
Responses

Response
Ratio

BlackPlanet.com

21.9%

Classmates.com

26.8%

digg.com

0.0%

Facebook.com

73.1%

Flickr.com

9.7%

Friendster.com

0.0%

Linkedin.com

29.2%

MySpace.com

51.2%

Ning.com

19.5%

Orkut.com

0.0%

Stumbleupon.com

4.8%

Other

12.1%

Totals

100%

What is the primary reason that you use Social Networks

Answer

100%

Number of
Responses

Response
Ratio

Business

43.5%

Pleasure

56.4%

No Responses

0.0%

Totals

100%

Of the Social Networking sites you use for business rate the ones you use regularly.

1 = 1 - Very Bad , 2 = 2 - Bad , 3 = 3 - Adequate , 4 = 4 - Good , 5 = 5 - Excellent

Answer

Number of
Responses

Rating
Score*

BlackPlanet.com

3.2

Classmates.com

3.4

digg.com

3.0

Facebook.com

4.0

Flickr.com

4.0

Friendster.com

3.3

Linkedin.com

3.7

MySpace.com

3.3

Ning.com

3.7

Orkut.com

3.3

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = 1 - Very Bad , 2 = 2 - Bad , 3 = 3 - Adequate , 4 = 4 - Good , 5 = 5 - Excellent

Answer	1	2	3	4	5
BlackPlanet.com	2 (15.4%)	1 (7.7%)	4 (30.8%)	5 (38.5%)	1 (7.7%)
Classmates.com	1 (9.1%)	1 (9.1%)	4 (36.4%)	3 (27.3%)	2 (18.2%)
digg.com	1 (25.0%)	0 (0.0%)	1 (25.0%)	2 (50.0%)	0 (0.0%)
Facebook.com	0 (0.0%)	1 (4.2%)	6 (25.0%)	10 (41.7%)	7 (29.2%)
Flickr.com	0 (0.0%)	0 (0.0%)	1 (20.0%)	3 (60.0%)	1 (20.0%)
Friendster.com	0 (0.0%)	0 (0.0%)	2 (66.7%)	1 (33.3%)	0 (0.0%)
Linkedin.com	0 (0.0%)	2 (16.7%)	3 (25.0%)	4 (33.3%)	3 (25.0%)
MySpace.com	2 (10.5%)	3 (15.8%)	4 (21.1%)	7 (36.8%)	3 (15.8%)
Ning.com	0 (0.0%)	0 (0.0%)	3 (30.0%)	7 (70.0%)	0 (0.0%)
Orkut.com	0 (0.0%)	0 (0.0%)	2 (66.7%)	1 (33.3%)	0 (0.0%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

BlackPlanet.com

15%

31%

38%

3.2

Classmates.com

36%

27%

18%

3.4

digg.com

25%

50%

3.0

Facebook.com

25%

42%

29%

4.0

Flickr.com

20%

60%

20%

4.0

Friendster.com

67%

33%

3.3

Linkedin.com

17%

25%

33%

25%

3.7

MySpace.com

11%

16%

21%

37%

16%

3.3

Ning.com

30%

70%

3.7

Orkut.com

67%

33%

3.3

If you use Social Network for Business what has been the biggest benefit?

Answer

100%

Number of
Responses

Response
Ratio

Expanding potential client base

28.2%

Establishing a web presence

10.2%

Communication with clients

10.2%

Establishing a personal relationship with clients

12.8%

Increasing Revenue

0.0%

Other

12.8%

No Responses

25.6%

Totals

100%

Of the Social Networking sites you use for pleasure rate the ones you use regularly.

1 = 1 - Very Bad , 2 = 2 - Bad , 3 = 3 - Adequate , 4 = 4 - Good , 5 = 5 - Excellent

Answer

Number of
Responses

Rating
Score*

BlackPlanet.com

3.4

Classmates.com

3.3

digg.com

2.0

Facebook.com

4.2

Flickr.com

3.6

Friendster.com

3.5

Linkedin.com

3.2

MySpace.com

3.7

Ning.com

3.1

Orkut.com

2.7

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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Details

1 = 1 - Very Bad , 2 = 2 - Bad , 3 = 3 - Adequate , 4 = 4 - Good , 5 = 5 - Excellent

Answer	1	2	3	4	5
BlackPlanet.com	1 (7.1%)	3 (21.4%)	3 (21.4%)	3 (21.4%)	4 (28.6%)
Classmates.com	1 (8.3%)	1 (8.3%)	3 (25.0%)	7 (58.3%)	0 (0.0%)
digg.com	2 (50.0%)	0 (0.0%)	2 (50.0%)	0 (0.0%)	0 (0.0%)
Facebook.com	1 (3.7%)	0 (0.0%)	5 (18.5%)	8 (29.6%)	13 (48.1%)
Flickr.com	0 (0.0%)	0 (0.0%)	3 (60.0%)	1 (20.0%)	1 (20.0%)
Friendster.com	0 (0.0%)	0 (0.0%)	3 (75.0%)	0 (0.0%)	1 (25.0%)
Linkedin.com	0 (0.0%)	0 (0.0%)	3 (75.0%)	1 (25.0%)	0 (0.0%)
MySpace.com	1 (5.3%)	0 (0.0%)	6 (31.6%)	8 (42.1%)	4 (21.1%)
Ning.com	0 (0.0%)	0 (0.0%)	8 (88.9%)	1 (11.1%)	0 (0.0%)
Orkut.com	0 (0.0%)	1 (33.3%)	2 (66.7%)	0 (0.0%)	0 (0.0%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

BlackPlanet.com

21%

29%

3.4

Classmates.com

25%

58%

3.3

digg.com

50%

2.0

Facebook.com

19%

30%

48%

4.2

Flickr.com

60%

20%

3.6

Friendster.com

75%

25%

3.5

Linkedin.com

75%

25%

3.2

MySpace.com

32%

42%

21%

3.7

Ning.com

89%

11%

3.1

Orkut.com

33%

67%

2.7

If you use Social Networks for Pleasure what has been the biggest benefit?

Answer

100%

Number of
Responses

Response
Ratio

Meeting new people

30.7%

Reconnecting with old friends

25.6%

Socializing with Current Friends

12.8%

Sharing with others what you are up to

10.2%

Seeing what other peole are up to

7.6%

Other

2.5%

No Responses

10.2%

Totals

100%

Complete this question if you would like to be considered for our $50 prize. Your contact information will only be used to contact you if you are one of the prize winners.

Answer	Number of Responses
First Name	35
Email Address	35

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