Overall Survey Results:

Jewelry Artist Survey, May 2009

Which answer best describes your jewelry making activities?

Answer

100%

Number of
Responses

Response
Ratio

I make jewelry primarily for myself and a few friends & family

30.9%

I make jewelry and sell it myself part time for some of my income

163

58.0%

I make jewelry and sell it full time for most of my income

3.2%

I design jewelry for a jewelry manufacturer or store

<1%

Other

6.7%

No Responses

<1%

Totals

281

100%

Please select the type of jewelry you most enjoy making. You may select multiple answers.

Answer

100%

Number of
Responses

Response
Ratio

Earrings

196

68.7%

Necklaces

238

83.5%

Bracelets

196

68.7%

Rings

9.1%

Other

14.7%

Totals

285

100%

Please choose the 3 favorite materials you are using this year in your designs from this list

Answer

100%

Number of
Responses

Response
Ratio

Pearls

117

41.0%

Gemstones

229

80.3%

Glass Beads

140

49.1%

Sterling Silver

192

67.3%

Gold Filled

10.5%

Copper

33.6%

Other

18.9%

Totals

285

100%

How would you describe your designs? Please choose only one!

Answer

100%

Number of
Responses

Response
Ratio

Big & Bold

6.7%

Eclectic

111

39.5%

Casual

19.9%

Traditional

11.0%

Elegant

12.8%

Other

9.9%

No Responses

0.0%

Totals

281

100%

Please describe your spending expectations for your jewelry making supplies for the rest of 2009.

Answer

100%

Number of
Responses

Response
Ratio

Plan to spend more on supplies than last year

101

35.9%

Plan to spend about the same as last year

105

37.3%

Plan to spend less on supplies than last year

16.3%

Buying as little as possible to get by

9.6%

No Responses

<1%

Totals

281

100%

If you sell your jewelry, what are your sales expectations for the remainder of 2009

Answer

100%

Number of
Responses

Response
Ratio

Sell more than last year

146

51.9%

Sell about the same amount

20.6%

Less than last year

13.1%

No Responses

14.2%

Totals

281

100%

If you sell your jewelry, please select the places you sell your jewelry from this list. You may select more than one!

Answer

100%

Number of
Responses

Response
Ratio

Local retail stores

19.9%

Art Fairs - local or regional

128

53.1%

Online

33.1%

Local parties & events

39.4%

Through a national retailer (ie. Sundance, Chicos, etc.)

0.0%

Other

32.3%

Totals

241

100%

If you sell online, where do you sell your jewelry? You may select more than one.

Answer

100%

Number of
Responses

Response
Ratio

Ebay.com

15.6%

Amazon.com

3.4%

Etsy.com

31.3%

ArtFire.com

10.4%

You own website

36.5%

Other

35.6%

Totals

115

100%

If you sell online, which of these sites is most successful for you. Choose only 1.

Answer

100%

Number of
Responses

Response
Ratio

Ebay.com

3.5%

Amazon.com

<1%

Etsy.com

9.2%

ArtFire.com

2.4%

Your own website

11.3%

Other

12.8%

No Responses

169

60.1%

Totals

281

100%

Which of the following Social Media activities do you participate in?

Answer

100%

Number of
Responses

Response
Ratio

Facebook

126

56.0%

MySpace

18.2%

Twitter

16.4%

Jewelry Making Blogs

21.3%

Jewelry Making Forums (about.com, beadingdaily.com etc.)

39.1%

You own blog

6.2%

Other

12.8%

Totals

225

100%

Do you promote your own products using any social media sites or channels?

Answer

100%

Number of
Responses

Response
Ratio

Actively

3.2%

Just starting to check it out

102

36.2%

Plan to in the future

23.4%

No plans to participate

29.5%

No Responses

7.4%

Totals

281

100%

If you are looking for design inspirations, where are you most likely to browse for ideas?

Answer

100%

Number of
Responses

Response
Ratio

Jewelry design magazines or websites

27.4%

Fashion magazines or websites

13.1%

Beading & jewelry making supplier websites

28.4%

Your backyard

6.0%

Your favorite websites

8.8%

Other

15.6%

No Responses

<1%

Totals

281

100%

Please enter the information indicated below to be eligible for the drawing for a $50 Gift Certificate to be held on June 3.

Answer	Number of Responses
First Name	280
Last Name	279
Work Phone	253
Email Address	280

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