Overall Survey Results:

NZ Motel & Hotel Marketing Survey

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	Congratulations! You are in the top 10% of the accomodation industry! You are already at the top & plan to stay there, you are ambitious, or you are hungry. Only winners bother to try & get better, by doing things like this self help survey. The idea is: There are things that work. You dont compete directly with other respondents The results are anonomous in total, but I will post summary on web at the end ( 3 weeks?). Running totals will be available when you complete your survey. Its short ( 2 minuit) You will see what others think works, & what dosnt. (Hushed silence...the industry taboos discussed!)The survey is intended to find what is working to make money & what is not, in accomodation, in 2009 New Zealand. Participants are able to view the compiled, anonomous results, on line. Therefore to compare what works for you, against industry trends. Thanks for taking the time to do it. The more that do it the more use it is to everyone! All results are anonomous.

Text Block:

Congratulations! You are in the top 10% of the accomodation industry! You are already at the top & plan to stay there, you are ambitious, or you are hungry. Only winners bother to try & get better, by doing things like this self help survey. The idea is: There are things that work. You dont compete directly with other respondents The results are anonomous in total, but I will post summary on web at the end ( 3 weeks?). Running totals will be available when you complete your survey. Its short ( 2 minuit)

You will see what others think works, & what dosnt. (Hushed silence...the industry taboos discussed!)The survey is intended to find what is working to make money & what is not, in accomodation, in 2009 New Zealand. Participants are able to view the compiled, anonomous results, on line. Therefore to compare what works for you, against industry trends. Thanks for taking the time to do it. The more that do it the more use it is to everyone! All results are anonomous.

How much marketing work is done by people at your motel/ hotel each week, on average? ie time spent getting new business, promotions, etc. Not time booking or processing guests

Answer

100%

Number of
Response(s)

Response
Ratio

Sorry to say..none

11.8%

Under 2 hours a week

38.1%

Between 2 & 8 hours a week

27.2%

Between 8 & 20 hours a week

14.5%

We have a fulltime sales/ marketing person

3.6%

Other

<1%

No Response(s)

3.6%

Totals

110

100%

Which of these groups are important to you?

Answer

100%

Number of
Response(s)

Response
Ratio

Corporate

71.0%

International tour

32.7%

Domestic, family/tourist

88.7%

domestic, sports/wedding /event

67.2%

international..indepe-
ndent

75.7%

Conferences

24.2%

Other

9.3%

Totals

107

100%

Can you rate how important these business sources are?

1 = Hardly any business , 2 = probably not paying for itself , 3 = OK , 4 = good , 5 = Very good!

Answer

Number of
Response(s)

Rating
Score*

Our own website

106

4.1

Repeat business

106

4.4

Our own marketing work

102

3.3

web sales channels

103

3.6

AA book

106

3.3

Jasons Book

3.0

Travel Agents

100

2.7

I Sites

104

2.5

Yellow Pages

2.0

Joint Ventures ( Others promote you to their Clients)

2.7

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Hardly any business , 2 = probably not paying for itself , 3 = OK , 4 = good , 5 = Very good!

Answer	1	2	3	4	5
Our own website	2 (1.9%)	1 (<1%)	19 (17.9%)	45 (42.5%)	39 (36.8%)
Repeat business	0 (0.0%)	1 (<1%)	12 (11.3%)	33 (31.1%)	60 (56.6%)
Our own marketing work	8 (7.8%)	8 (7.8%)	42 (41.2%)	32 (31.4%)	12 (11.8%)
web sales channels	9 (8.7%)	8 (7.8%)	25 (24.3%)	34 (33.0%)	27 (26.2%)
AA book	6 (5.7%)	23 (21.7%)	31 (29.2%)	28 (26.4%)	18 (17.0%)
Jasons Book	8 (8.1%)	22 (22.2%)	37 (37.4%)	24 (24.2%)	8 (8.1%)
Travel Agents	25 (25.0%)	10 (10.0%)	41 (41.0%)	14 (14.0%)	10 (10.0%)
I Sites	30 (28.8%)	13 (12.5%)	40 (38.5%)	18 (17.3%)	3 (2.9%)
Yellow Pages	40 (41.7%)	29 (30.2%)	18 (18.8%)	8 (8.3%)	1 (1.0%)
Joint Ventures ( Others promote you to their Clients)	23 (27.1%)	7 (8.2%)	36 (42.4%)	9 (10.6%)	10 (11.8%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Response(s)

Rating
Score*

Our own website

18%

42%

37%

106

4.1

Repeat business

11%

31%

57%

106

4.4

Our own marketing work

41%

31%

12%

102

3.3

web sales channels

24%

33%

26%

103

3.6

AA book

22%

29%

26%

17%

106

3.3

Jasons Book

22%

37%

24%

3.0

Travel Agents

25%

10%

41%

14%

10%

100

2.7

I Sites

29%

12%

38%

17%

104

2.5

Yellow Pages

42%

30%

19%

2.0

Joint Ventures ( Others promote you to their Clients)

27%

42%

11%

12%

2.7

Do You Use a Channel Manager to control inventory on Web Sales Channels? Channel managers are for example Seekom or Siteminder. Sales channels are like Whatif or Ezibed.

Answer

100%

Number of
Response(s)

Response
Ratio

Yes

41.8%

No, we do it manually

34.5%

No, we dont use web sales channels

13.6%

Other

5.4%

No Response(s)

4.5%

Totals

110

100%

If you use a Channel Manager, you use:

Answer

100%

Number of
Response(s)

Response
Ratio

Seekoms "iBex"

7.2%

Staar

2.7%

Siteminder

23.6%

Welman

1.8%

Other

7.2%

No Response(s)

57.2%

Totals

110

100%

Your Property Management System is:

Answer

100%

Number of
Response(s)

Response
Ratio

Pencil & Pad

28.1%

Roonsoft

17.2%

Calista

30.0%

MotelMate

4.5%

Other

16.3%

No Response(s)

3.6%

Totals

110

100%

you use web Sales Channels. This is what you think of them:

1 = Hopeless , 2 = get a little business , 3 = Good , 4 = Very good , 5 = Great

Answer

Number of
Response(s)

Rating
Score*

A A

2.9

Jasons ( Holiday Guide)

2.9

Ezibed

2.1

Wotif

3.5

Bookit.com

2.0

travelbug

1.9

Tourism.com

2.2

Host

2.1

Kiwiholidayparks

1.4

1.2

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Hopeless , 2 = get a little business , 3 = Good , 4 = Very good , 5 = Great

Answer	1	2	3	4	5
A A	8 (8.2%)	30 (30.6%)	31 (31.6%)	23 (23.5%)	6 (6.1%)
Jasons ( Holiday Guide)	10 (10.4%)	26 (27.1%)	31 (32.3%)	22 (22.9%)	7 (7.3%)
Ezibed	18 (29.5%)	28 (45.9%)	9 (14.8%)	4 (6.6%)	2 (3.3%)
Wotif	6 (7.1%)	11 (13.1%)	21 (25.0%)	25 (29.8%)	21 (25.0%)
Bookit.com	19 (35.8%)	21 (39.6%)	9 (17.0%)	3 (5.7%)	1 (1.9%)
travelbug	25 (33.3%)	35 (46.7%)	11 (14.7%)	2 (2.7%)	2 (2.7%)
Tourism.com	13 (23.2%)	27 (48.2%)	11 (19.6%)	4 (7.1%)	1 (1.8%)
Host	18 (52.9%)	5 (14.7%)	3 (8.8%)	6 (17.6%)	2 (5.9%)
Kiwiholidayparks	18 (72.0%)	6 (24.0%)	0 (0.0%)	0 (0.0%)	1 (4.0%)
BK	20 (83.3%)	3 (12.5%)	1 (4.2%)	0 (0.0%)	0 (0.0%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Response(s)

Rating
Score*

A A

31%

32%

23%

2.9

Jasons ( Holiday Guide)

10%

27%

32%

23%

2.9

Ezibed

30%

46%

15%

2.1

Wotif

13%

25%

30%

25%

3.5

Bookit.com

36%

40%

17%

2.0

travelbug

33%

47%

15%

1.9

Tourism.com

23%

48%

20%

2.2

Host

53%

15%

18%

2.1

Kiwiholidayparks

72%

24%

1.4

83%

12%

1.2

There are LOTS of other sales channels we didnt list: What else is good ?

	Number of Response(s)
	28

Web bookings over the last 18 months have increased, as a percentage of our business:

Answer

100%

Number of
Response(s)

Response
Ratio

We get none or virtually none so cant say

2.7%

Increased not at all or a little

15.4%

Increased somewhat

27.2%

Increased quite a lot

27.2%

Increased greatly!

20.0%

Other

<1%

No Response(s)

6.3%

Totals

110

100%

These include thing you may have done:

1 = Hopeless , 2 = Hardly worth it , 3 = OK , 4 = Good! , 5 = Great!

Answer

Number of
Response(s)

Rating
Score*

Optomized our own web

3.5

Paid someone to optomise our web

3.6

Used Google Adwords

3.0

Sign writing vehicles

2.4

Employed external advice- marketing

2.9

External advice training/ sales

2.5

External advice- financial

2.9

external advice -legal

2.9

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Hopeless , 2 = Hardly worth it , 3 = OK , 4 = Good! , 5 = Great!

Answer	1	2	3	4	5
Optomized our own web	3 (4.2%)	3 (4.2%)	31 (43.7%)	22 (31.0%)	12 (16.9%)
Paid someone to optomise our web	4 (7.1%)	7 (12.5%)	13 (23.2%)	17 (30.4%)	15 (26.8%)
Used Google Adwords	6 (11.1%)	11 (20.4%)	23 (42.6%)	6 (11.1%)	8 (14.8%)
Sign writing vehicles	7 (23.3%)	11 (36.7%)	7 (23.3%)	3 (10.0%)	2 (6.7%)
Employed external advice- marketing	5 (14.7%)	8 (23.5%)	11 (32.4%)	6 (17.6%)	4 (11.8%)
External advice training/ sales	6 (25.0%)	7 (29.2%)	4 (16.7%)	6 (25.0%)	1 (4.2%)
External advice- financial	4 (11.4%)	9 (25.7%)	11 (31.4%)	9 (25.7%)	2 (5.7%)
external advice -legal	4 (14.3%)	7 (25.0%)	8 (28.6%)	6 (21.4%)	3 (10.7%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Response(s)

Rating
Score*

Optomized our own web

44%

31%

17%

3.5

Paid someone to optomise our web

12%

23%

30%

27%

3.6

Used Google Adwords

11%

20%

43%

11%

15%

3.0

Sign writing vehicles

23%

37%

23%

10%

2.4

Employed external advice- marketing

15%

24%

32%

18%

12%

2.9

External advice training/ sales

25%

29%

17%

25%

2.5

External advice- financial

11%

26%

31%

26%

2.9

external advice -legal

14%

25%

29%

21%

11%

2.9

Are you a member of a "chain" or Group?

Answer

100%

Number of
Response(s)

Response
Ratio

Host

8.1%

Kiwi Holiday Parks

<1%

Top 10

0.0%

Golden Circle

<1%

Best Western

0.0%

Other

21.8%

No Response(s)

68.1%

Totals

110

100%

How would you rate your level of satisfaction with the market you are in?

Answer

100%

Number of
Response(s)

Response
Ratio

Highly satisfied

14.5%

Somewhat satisfied

49.0%

Neutral

21.8%

Somewhat dissatisfied

8.1%

Highly dissatisfied

1.8%

No Response(s)

4.5%

Totals

110

100%

In your market, the top performing operators ( you, or others) generally have some different ways of doing things. From your observation,how do local top operators tend to rate rate on the following attributes?

1 = Well Below Average , 2 = Below Average , 3 = Average , 4 = Above Average , 5 = Well Above Average

Answer

Number of
Response(s)

Rating
Score*

The operators length of time in industry is:

3.4

Their /your location is:

101

4.0

The Quality of premises, for the price is:

4.1

Their /your marketing is:

3.7

Their/your staff are:

4.0

Their/your willingness to discount is:

2.9

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Well Below Average , 2 = Below Average , 3 = Average , 4 = Above Average , 5 = Well Above Average

Answer	1	2	3	4	5
The operators length of time in industry is:	4 (4.1%)	8 (8.2%)	39 (39.8%)	37 (37.8%)	10 (10.2%)
Their /your location is:	1 (<1%)	3 (3.0%)	17 (16.8%)	53 (52.5%)	27 (26.7%)
The Quality of premises, for the price is:	1 (1.0%)	1 (1.0%)	20 (20.2%)	46 (46.5%)	31 (31.3%)
Their /your marketing is:	0 (0.0%)	5 (5.3%)	35 (37.2%)	41 (43.6%)	13 (13.8%)
Their/your staff are:	0 (0.0%)	2 (2.1%)	17 (17.5%)	53 (54.6%)	25 (25.8%)
Their/your willingness to discount is:	10 (10.4%)	18 (18.8%)	45 (46.9%)	13 (13.5%)	10 (10.4%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Response(s)

Rating
Score*

The operators length of time in industry is:

40%

38%

10%

3.4

Their /your location is:

17%

52%

27%

101

4.0

The Quality of premises, for the price is:

20%

46%

31%

4.1

Their /your marketing is:

37%

44%

14%

3.7

Their/your staff are:

18%

55%

26%

4.0

Their/your willingness to discount is:

10%

19%

47%

14%

10%

2.9

Whats your market like?

Answer

100%

Number of
Response(s)

Response
Ratio

Its just winter

12.7%

Some operations are struggling

29.0%

Everyone is struggling a bit

26.3%

Its real tough! Terrible discounting & vacancy.

16.3%

Lots of operators are going to lose their lifes savings

2.7%

Other

5.4%

No Response(s)

7.2%

Totals

110

100%

Do you have any suggestions for improving our survey? what would you like to know?

	Number of Response(s)
	11

Which of these Web or "social networking' channels do you use for business?

Answer

100%

Number of
Response(s)

Response
Ratio

a Blog

5.2%

twitter

15.7%

viral marketing

5.2%

Facebook

39.4%

MySpace

5.2%

Other

10.5%

Totals

100%

Which category best describes your number of rooms?

Answer

100%

Number of
Response(s)

Response
Ratio

Under 8

2.7%

9 to 12

25.4%

13 to 20

39.0%

21 to 35

16.3%

36 to 80

9.0%

over 80

1.8%

Other

1.8%

No Response(s)

3.6%

Totals

110

100%

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