Overall Survey Results:


Kindle Nation Survey - Fall 2009


1Which answers best describe the device(s) that you currently use to read e-books and other digital content? (Please choose all that apply to you.)
 
Answer
0%100%
Number of
Responses
Response
Ratio
Kindle 1
   
516 30.8%
Kindle 2
   
1144 68.3%
Kindle DX
   
159 9.5%
Kindle for iPhone App on iPhone or iPod Touch
   
345 20.6%
Sony Reader or another manufacturer's dedicated ereader (please say which in comment area below)
   
28 1.6%
I used to own a Kindle 1, and now I own a Kindle 2 or a Kindle DX
   
134 8.0%
Blackberry, other mobile device, PC, Mac, or netbook
   
110 6.5%
I hope to get a Kindle sometime in the next year
   
2 <1%
Other
   
36 2.1%
 Totals1673100%

2What's your current occupation? (Please choose all that apply to you.)
 
Answer
0%100%
Number of
Responses
Response
Ratio
I am a student.
   
35 2.0%
I work outside my home.
   
809 48.4%
I work at home.
   
143 8.5%
I am self-employed.
   
174 10.4%
I am retired or semi-retired.
   
555 33.2%
I used to have a job, but since I got my Kindle I seem to have forgotten to go to work.
   
59 3.5%
Other
   
107 6.4%
 Totals1670100%
3What content do you read or enjoy on your Kindle? (Please choose all that apply to you.)
 
 
 1 = Never , 2 = Occasionally , 3 = 2 or 3 times a week , 4 = Daily , 5 = Constantly
Answer
12345
Number of
  Responses
Rating
Score*
Bestselling books from the Kindle Store
   
1630 3.0
Free books from the Kindle Store
   
1605 2.9
Textbooks from the Kindle Store
   
1309 1.2
Books that I download or transfer to my Kindle from other sources
   
1455 2.1
Personal, academic or business docs sent to my Kindle via email or USB
   
1384 1.6
Periodicals or blogs from the Kindle Store
   
1426 2.2
Periodicals or blogs that I fetch from elsewhere on the web
   
1345 1.4
Audiobooks that I buy from Audible.com
   
1354 1.2
Audiobooks, podcasts, or music sent to my Kindle via email or USB
   
1332 1.2
Other web content, email, tweets, news, scores, stock quotes, etc.
   
1346 1.5
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


4Which of the following describes something that you have done as a Kindle owner, and how often have you done this? (Please choose all that apply to you.)
 
 1 = Never , 2 = Once , 3 = 2 or 3 times , 4 = Frequently
Answer
1234
Number of
  Responses
Rating
Score*
Posted an Amazon customer review of the Kindle Nation Daily blog
   
1508 1.1
Posted an Amazon customer review of one of Stephen Windwalker's books
   
1500 1.1
Posted an Amazon customer review of another Kindle book or blog
   
1520 1.3
Participated in a Kindle-related forum, board, or social network
   
1540 1.8
Recommended Kindle books or other content to another person
   
1611 3.2
Recommended buying a Kindle to another person
   
1649 3.6
Listened to The Kindle Chronicles podcast
   
1499 1.5
Used Calibre or a similar app to get/manage content for your Kindle
   
1519 1.7
Followed issues like DRM, Text-to-Speech, 1984Gate, or Price Boycotts
   
1535 2.3
Used your Kindle in any way to carry out your job
   
1532 1.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


5Which of these statements describes your Kindle ownership? Please choose all that apply.
 
Answer
0%100%
Number of
Responses
Response
Ratio
I got my first Kindle in 2007 or 2008.
   
755 45.0%
I got my first Kindle in 2009.
   
908 54.1%
I do not own a Kindle.
   
3 <1%
I use the Kindle for iPhone App.
   
372 22.1%
I intend to purchase a Kindle when I see the right combination of features at the right price.
   
16 <1%
I was the first person I know to have owned a Kindle.
   
1032 61.5%
I am one of several people in my workplace to own a Kindle.
   
227 13.5%
There are multiple Kindles in my household.
   
374 22.3%
I expect to purchase another Kindle in the future either for myself or for a friend or family member.
   
553 32.9%
Other
   
25 1.4%
 Totals1676100%

6Please choose the answers that describe the settings in which you use your Kindle. (Please choose all that apply to you, and feel free to add others in the Comment area. If you use your Kindle primarily outside the U.S., we'd love to hear about where, and how that works for you.)
 
 1 = Never , 2 = Occasionally , 3 = 2 to 3 times a week , 4 = Daily , 5 = Constantly
Answer
12345
Number of
  Responses
Rating
Score*
At home, during the day or early evening
   
1648 3.7
At home, in bed
   
1588 3.3
While commuting, on the train, bus, subway, or carpool
   
1464 1.9
While driving (with text-to-speech or audio, one would hope)
   
1452 1.3
While traveling for business, pleasure, or vacation
   
1578 2.9
While waiting -- in line at the market, in the waiting room, etc.
   
1589 2.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


7How do you read Kindle Nation?  (Choose as many as you wish. Please use the comment section to further describe your views or concerns).
 
 1 = Never , 2 = Occasionally , 3 = Usually
Answer
123
Number of
  Responses
Rating
Score*
I read the weekly email newsletter when it arrives in my inbox.
   
1605 2.6
I subscribe to the Kindle Nation Daily blog and read on my Kindle.
   
1390 1.4
I visit the Kindle Nation Daily website and read it there.
   
1411 1.6
I read back issues on the Kindle Nation archive website.
   
1381 1.4
I purchase back issue bundles for my Kindle when available.
   
1344 1.0
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


8Please rate the following types of Kindle Nation articles and features in terms of their personal interest and usefulness for you. Feel free to suggest other types of content in the Comment area below.
 
 1 = Unfavorable , 2 = Fine, but it doesn't really grab my attention , 3 = Favorable , 4 = This is why I read Kindle Nation!
Answer
1234
Number of
  Responses
Rating
Score*
Free Book Alerts and "Free Today in the Kindle Store" announcements
   
1603 3.2
Links to Kindle and Amazon listings by price or category
   
1555 2.9
Tips, tricks, and hacks for the Kindle
   
1577 3.3
How Kindles Are used by other Kindle users, libraries, colleges, etc.
   
1528 2.6
News About features, pricing, accessories, warranty, competitors, etc.
   
1555 2.8
News of the Kindle Revolution, trends, related media/business issues
   
1545 2.7
Free Kindle Nation Shorts
   
1524 2.5
Kindle Nation Mailbag Stories by and about other Kindle users
   
1499 2.4
Announcement of Kindle guides & other Kindle Nation Daily publications
   
1514 2.6
Round-up of what's going on in the Kindlesphere
   
1540 2.9
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


9Please select any of the following statements that may describe your experience with the Kindle, and feel free to elaborate on your experience in the Comment area. (Please choose all that apply to you.)
 
Answer
0%100%
Number of
Responses
Response
Ratio
My Kindle experience has been trouble-free.
   
1193 71.7%
My Kindle experience is changing my life for the better.
   
1167 70.2%
I had serious problems with my Kindle display and I had to get a replacement Kindle.
   
139 8.3%
I had serious problems with another Kindle issue and I had to get a replacement Kindle.
   
101 6.0%
I had serious problems with my Kindle and Kindle Support failed to respond appropriately. (Please elaborate in the Comment area below).
   
15 <1%
My Kindle battery has failed to live up to Amazon's claims. (Please elaborate in the Comment area below).
   
76 4.5%
I have had generally favorable experiences with Kindle Support.
   
742 44.6%
I have had generally unfavorable experiences with Kindle Support.
   
27 1.6%
I love my Kindle but I don't seem to be able to control my Kindle spending.
   
330 19.8%
Other
   
61 3.6%
 Totals1662100%

10Please select any of the following statements that may describe your reading and book-buying behavior since you got your Kindle, and feel free to elaborate on your experience in the Comment area. (Please choose all that apply to you.)
 
Answer
0%100%
Number of
Responses
Response
Ratio
I read more than I used to read before I got my Kindle.
   
1008 60.2%
I read less than I used to read before I got my Kindle.
   
7 <1%
I read about as much as I used to read before I got my Kindle.
   
632 37.7%
I buy more print books than I used to buy before I got my Kindle.
   
53 3.1%
I buy fewer print books than I used to buy before I got my Kindle.
   
1050 62.7%
I buy about as many print books as I used to buy before I got my Kindle.
   
193 11.5%
I almost never buy print books now that I have a Kindle.
   
879 52.5%
Sometimes I buy a Kindle book and also get a print or audiobook edition as well.
   
298 17.8%
I never buy Kindle books that are priced above $9.99.
   
706 42.1%
I never buy Kindle books if the text-to-speech feature has been disabled.
   
96 5.7%
I never use the text-to-speech feature with my Kindle.
   
589 35.1%
I sometimes use the text-to-speech feature with my Kindle.
   
625 37.3%
I am among the 100,000+ Kindle owners who has purchased and downloaded The Lost Symbol.
   
503 30.0%
I refuse to check off the previous item about The Lost Symbol because it falls 13th in this list.
   
23 1.3%
Other
   
62 3.7%
 Totals1674100%

11As a 59-year-old male of Cherokee and Scots-Irish lineage, I find myself mildly interested in the profile and demographics of Kindle owners. If you would like to share a little information, I'd be interested. I won't share individual information with anyone else, but I may aggregate it and write in general terms about who we are as citizens of Kindle Nation. (Please choose all that apply to you.)
 
Answer
0%100%
Number of
Responses
Response
Ratio
I am a female.
   
909 54.5%
I am a male.
   
734 44.0%
I am under 25 years of age.
   
15 <1%
I am between 25 and 54 years of age.
   
681 40.8%
I am 55 years of age or older.
   
965 57.8%
I love technology and pick up new technology knowledge easily.
   
1275 76.4%
I am not tech-savvy, but I had to have a Kindle.
   
261 15.6%
To the extent my budget allows, I am an earlly adopter of new technology.
   
1158 69.4%
I have this Kindle gadget, but I don't know how to use it.
   
21 1.2%
I am an author, publisher, or journalist.
   
113 6.7%
I frequently speak and read a language other than English.
   
117 7.0%
Other
   
34 2.0%
 Totals1667100%

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