The categories to be awarded are:
Best in Show 2009:
Entries will be judged on original content, attention-grabbing design, and the results that promoted a brand, educated subscribers, and/or boosted inquiries or sales.
Best Overall B2C Email Campaign:
Entries will include email campaigns that had the biggest impact on the franchise’s bottom line or yielded compelling results from its audience.
Best Overall B2B Email Campaign:
Entries will include campaigns with the most compelling offers or content creativity that brought the most highly-qualified leads.