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The 20 Must Answer Questions

In order to answer yes to any of these questions you must be 100% certain.  If you are unsure, even 99% you must answer no.

 
1.

Have you discovered your True Purpose for Money, that which is more important than money itself?

 This is the very heart of your most sacred values. What is it that you value more than money itself? Most investors get caught up in investing their money for money's sake. The more the better, and the end game is to have the most. Your True Purpose for Money is the compass and foundation from which all spending and investing decisions are formed. Every investorhas one, but often it takes some focus and development to clarify it into a laser-focused tool for personal and portfolio growth. This is the first step in developing true peace of mind.

Yes
No
2.

Are you invested in the Market?

 Do you own stocks, or preferably, stock-based mutual funds? Most investors can answer "yes" to this question.

Yes
No
3.

Do you know how markets work?

 While most investors answer that they do have money in the market, very few can honestly say that they truly understand the dynamics of how free markets price securities. They are, in effect, ignorant of the forces that ultimately determine their investing results. You can easily see how having wealth in something that you do not understand would be extremelydisturbing, especially when markets take large losses. Never put your money in anything you do not truly understand-that includes the stock market! It is your coach's job to help you focus on the right things so that you do not have to focus on everything.

Yes
No
4.

Have you defined your Investment Philosophy?

 Everyone knows that it is important to have basic philosophies of life to simplify making complex decisions. For example, it is critical to have basic underlying philosophies of religion, business, education, and even the nature of good and evil. Most people do not even know that it is possible to have a philosophy when it comes to the field of investing. It is possibleand critical to success. Most people choose an investment strategy without an underlying philosophy. To be successful, a philosophy must be developed and instituted first. There are two basic market philosophies: markets work and markets fail. It is your job to understand what each means and choose the one that is appropriate for you. Don't forget touse your coach.


Yes
No
5.

Have you identified your personal risk tolerance?

 This is an academic and scientific number that helps you compare various investment scenarios. It is essential that risk is not simply dispatched in generic terms and left without being quantified. Remember, you cannot successfully control something that you cannot measure. Risk must be measured to be used properly. It is important to have your existing portfolioanalyzed by an independent coach to properly identify the types and extremes of risk in your current assets.

Yes
No
6.

Do you know how to measure diversification in your portfolio?

 Everyone knows it is prudent to diversify, but how do you measure it? Academic and economic scientists use a very specific measuring tool called correlation to determine if your portfolio has been properly built. If you do not know specifically, chances are you are not truly diversified. In the typical portfolio, assets tend to move in a step-rate fashion so that when one crashes,they all crash. To diversify the right way, you must be able to measure it.

Yes
No
7.

Do you consistently and predictably achieve market returns?

 Most people don't even know what market returns are. After reading this guide, you should have a good idea. Your next step is to analyze your current holdings to see if they have consistently held up to the returns of the asset categories you are in during the periods you have held them. The odds are against you, and you have probably lost to the market. It iseasy to find managers who had top performance in the past; it is all but impossible to pick them in advance with any consistency.

Yes
No
8.

Have you measured the total amount of commissions and trading costs in your portfolio?

 Even if you own a supposedly "no load" mutual fund, the internal commissions could be more than you could ever imagine. Without an independent analysis, you will never know or understand what these hidden costs are doing to you and your portfolio. What you can't see, can hurt you. Burying your head in the sand and staying in the dark is not the solution. Yourcoach will give you an independent analysis and show you how commissions and trading costs kill off your returns.

Yes
No
9.

Do you know where you fall on Markowitz Efficient Frontier?

 I would be amazed if you did because most people don't even know that Harry Markowitz, the economist who developed this Nobel Prize-winning investment tool, even exists. Yet, the most sophisticated investors have been using this tool to build better portfolios for over a decade now. This economic study allows a coach to help you see exactly how much volatility andexpected return your existing portfolio has, and allows you to compare other mixes.


Yes
No
10.

When it comes to building your investment portfolio, do you know exactly what you are doing and why?

 Investing can be very confusing, even for professionals. Rare indeed is the investor who knows his True Purpose for Money. Rarer still is the investor who knows what all of the hidden costs are, what the true risk profile is, and how diversification works in his portfolio. Much of their results are left to chance, or worse yet, the commission-driven financial plans of anadvisor or broker. Most investors simply throw up their hands in disgust and frustration from trying to grasp it all. It doesn't have to be that way.

Yes
No
11.

Are you working with a financial coach versus a financial planner?

 A good investment coach will help you, first, by answering all of these questions. If you cannot answer yes to most of them, chances are you are not working with a coach. As an investment manager, if I didn't first know the answers to these questions before I invested my wealth, I wouldn't sleep at night. I would feel totally out of control and in the dark.


Yes
No
12.

Do you have a customized lifelong game plan to guide all of your investing and spending decisions?

 This strategy integrates your life goals, visions, dreams, values, and investment risk and return preferences into a total plan for success. Money serves no purpose at all, unless it helps you to live a more powerful and dynamic life. By creating this lifelong game plan, your money and life will take on more purpose and direction.

Yes
No
13.

Do you have an Investment Policy Statement?

 The great football coach Vince Lombardi left nothing to chance and created masterful game plans in advance that took into account every possible eventuality of the game. In other words, good or bad, he always had a plan to guide him to victory. He never panicked. That is exactly what an investment policy statement can do for you. It lays out the game plan forany and all market outcomes. No matter what happens to the market, you are prepared in advance. It also spells out how much risk and return you are targeting, and your time horizon. If you do not currently have one, that is a serious flaw in your investing process.

Yes
No
14.

Have you devised a clear-cut method for measuring the success or failure of your portfolio?

 How do you know that your portfolio is doing what it is supposed to do? If you make 15% is that good, or if you lose 10% is that bad? What benchmarks do you compare it to? How do you know if it is working?


Yes
No
15.

Do you fully understand the implications and applications of diversification in your portfolio?

 How do you know if you are diversified? How do you measure it? What is your portfolio likely to do during various market cycles? What is your worst-case scenario for your portfolio, and what is the best? Historically, what is your worst and best five-year performance? These all are questions you should be able to address if you have properly built-in diversification in yourportfolio, and you understand how it really works.


Yes
No
16.

Do you have a system to measure portfolio volatility?

 Scientists measure variability of outcomes with the statistical measure of Standard Deviation. How do you measure it? It is actually possible to use statistics to examine volatility, the key measure of risk, with the same analysis that won the Nobel Prize for Harry Markowitz. Without this measurement, you are flying blind. It is the foundation of prudent and sound investing. Ifyour planner or broker did not educate you about standard deviation, this should be a big red flag that tells you something is missing. Your coach can help you fix this problem.

Yes
No
17.

Are you aware of the incentives brokerage firms and the financial community have when selling commission-based products?

 The large financial institutions create the illusion that, by using their research, it is possible consistently and predictably to make superior returns. Are you aware of how they use the media and advertising to create the illusion that they can do something that is, in reality, smoke and mirrors? By understanding all of the techniques they use to persuade investors,you can avoid many of the deadly investor traps.

Yes
No
18.

Do you know the three warning signs that you are gambling and speculating with your money versus prudently investing it?

 They are stock picking, market timing, and track-record investing-otherwise known as chasing performance. With the help of a coach, you can discern if you have accidentally fallen into these destructive investor behaviors and traps.


Yes
No
19.

Can you identify the cultural messages and personal mind-sets about money that destroy your peace of mind?

 Money can be a great blessing or a corrosive and divisive burden. Many of the mind-sets and beliefs that you may have about money can destroy your ability to use it as an empowering tool in your life. By understanding these biases, you can effectively choose more powerful beliefs to alter your relationship with money and how you use it in your life.


Yes
No
20.

Are you ready to shift your personal experience of money and investing from a scarcity mode to an abundance mode?

 Scarcity means "not enough." When you experience money in this mode, the outcome is doubt, regret, and often, fear. Money frequently is felt to be a negative and frustrating thing to deal with. In scarcity mode, no matter how much money you have, it is never quite enough. Money is experienced as a painful event. This is often felt after large unexpected portfolio losses. By shifting your experience of money to an abundance mode, you now are able to experience your wealth as "more than enough." This is the only question you must be able to answer "yes" to now, so that you may work with a coach to transform your investing experience from scarcity to abundance.

Yes
No
21.

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