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Overall Survey Results:


Cribb, Greene Publisher Confidence Survey April 2010


1Is your newspaper company primarily daily frequency (5 days or more each week), non-daily, or a combination?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Daily
   
57 35.6%
Non-daily
   
73 45.6%
Combination
   
31 19.3%
 Totals160100%
2Do you think the local economy(s) in your publication market(s) is/are improving, declining or about the same as last year?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Improving
   
88 55.3%
About the same
   
61 38.3%
Declining
   
10 6.2%
 Totals159100%
3Next year (2011) do you believe that your bottom line will be up, down or about the same as this year?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Up
   
110 68.7%
About the same
   
45 28.1%
Down
   
6 3.7%
 Totals160100%
4As the economy improves, do you think your bottom line will be better than it was before the downturn, worse or about the same?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Better
   
64 40.2%
About the same
   
46 28.9%
Worse
   
50 31.4%
 Totals159100%
5Next year (2011) do you believe your total advertising revenues will be up, down or about the same as this year?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Up
   
113 71.0%
About the same
   
39 24.5%
Down
   
7 4.4%
 Totals159100%
6If you currently print in-house, would you consider outsourcing your printing and eliminating your press?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
37 31.8%
No
   
79 68.1%
 Totals116100%
7Would you consider purchasing a newspaper currently?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
75 47.1%
No
   
84 52.8%
 Totals159100%
8If you would consider purchasing a newspaper, for funding would you primarily use (please choose one answer):
 
Answer
0%100%
Number of
Responses
Response
Ratio
Bank financing
   
35 30.7%
Seller financing
   
66 57.8%
Cash reserves
   
15 13.1%
Other sources
   
9 7.8%
 Totals114100%
9In your opinion, is bank financing on "reasonable" terms available to you?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
81 53.6%
No
   
70 46.3%
 Totals151100%
10Would you recommend the newspaper business as a career for your children?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
62 38.7%
No
   
43 26.8%
Maybe
   
56 35.0%
 Totals160100%
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