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Serra Honda Survey
Required Required Question(s)

Thank you for visiting Serra Honda.  I know your time is valuable, and I appreciate the opportunity you gave us to earn your business.

I would really appreciate it if you would take just a few minutes to let me know about your experience.  Customer satisfaction is very important to us, and we want to make sure you are completely satisfied.

As a thank you for completing this survey, we will provide you a free oil change.

Sincerely,
Gerrick Wilkins
General Manager
Serra Honda
 
Required 1.

Which of the following did you do today?
Purchase
Lease
Test Drive
Get Information
Service/Repair
Required 2.

What prompted you to visit Serra Honda today?
TV Advertisement
Radio Advertisement
Newspaper Advertisement
Received Mailer
Internet-Dealer Website
Internet-Other Website
Referral
Service Customer
Repeat-Previous Customer
Convenient Location
Other
3.

What most caught your attention in the advertisement?
Serra Honda Man
Price of Vehicle
Payment of Vehicle
Other Offer
Nothing
4.

What TV Stations do you watch most frequently?
ABC
CBS
NBC
FOX
CNN
FOX News
MSNBC
USA
TNT
Other  
Required 5.

What radio station do you listen to most frequently?
93.7 WDJC
94.5 Jox WJOX
95.7 Jamz WBHJ
Magic 96.5 WMJJ
98.7 Kiss WBHK
Rock 99.5 WZRR
102-5 the Bull WDXB
103-7 the Q WQEN
104.7 Country WZZK
105.5 WERC
106.98 The Eagle
Hot 107.7 WUHT Talk Radio
610 AM WAGG
SATELLITE RADIO
My Radio Station is not listed
I don't listen to radio
6.

What days do you read the Birmingham News?
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
I don't read the Birmingham News
7.

How much did you rely on the Internet in making your purchase decision?
Not at all-didn't use Internet at all Just basic research Researched trade and vehicle purchase A Great Deal-Wouldn't Buy A Car without it.        
       
8.

What search engines/websites do you use most frequently?
www.google.com
www.yahoo.com
www.bing.com
www.al.com
www.myfoxal.com
www.facebook.com
www.twitter.com
www.youtube.com
Other
Other  
9.

Please rate the most important factors in determining where you purchase a vehicle?

(1 = Most Important)
 
Easy Negotiations
Availability of Vehicle
Professionalism and friendliness of Salesperson/staff
Price of Vehicle
Payment of Vehicle
Trade in Value
Convenience of Location
Required 10.

Which Salesperson helped you today?
Brandon Crawley
Eric Lambert
Phillip O'Shields
John Phillips
Tom Rogers
John Chisolm
Leo Henry
Philip Ronan
Willie Holley
Ben Larson
David Rice
Dan Crane
Mark Scherer
Other  
Required 11.

How would you rate your level of satisfaction with us?
Highly satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Highly dissatisfied
Required 12.

How do we rate on the following attributes?
 Well Below Average Below Average Average Above Average Well Above Average 
Overall Customer service
Professionalism of Sales Staff
Explanation of Vehicle
Understanding customers' needs
Negotiation/Payment
Price
Trade in Value
Vehicle Selection
  • Comment:

  • 500 characters left.
Required 13.

How likely is it that you would recommend Serra Honda to a friend or colleague?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
14.

Do you have any suggestions for improving the buying experience at Serra Honda?
 

  • 350 characters left.
15.
What is your gender?
Male
Female
Prefer not to answer
16.
Which category describes your age?
Younger than 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or older
Prefer not to answer
17.
Which category best describes your annual income?
Under $15,000
$15,000 - $29,999
$30,000 - $44,999
$45,000 - $59,999
$60,000 - $74,999
$75,000 - $89,999
$90,000 or more
Prefer not to answer
18.

Please enter the information indicated below to be entered in our drawing for the Flat Panel Television.

By entering my personal information, I consent to receive email communications from the survey author's organization based on the information collected.

First Name:
Last Name:
Home Phone:
Email Address:
emailaddress@xyz.com
Postal Code: