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Overall Survey Results:


KBS Fall Consumer Survey


Text Block:
Introduction
1Please share with us your current USGA Handicap?
 
 
 
Answer
0%100%
Number of
Responses		Response
Ratio
scratch or better
   
135 11.4%
1.0-5.99
   
339 28.6%
6.0-10.99
   
347 29.3%
11.0-15.99
   
228 19.2%
16+
   
75 6.3%
Not available
   
53 4.4%
No Responses
   
6<1%
 Totals1183100%
2Please indicate your association with the Golf Industry? (please select all that apply.)
 
 
 
 
Answer
0%100%
Number of
Responses		Response
Ratio
Club builder
   
188 15.0%
Consumer
   
959 76.9%
PGA Professional
   
67 5.3%
business owner
   
42 3.3%
playing professional
   
20 1.6%
Other
   
111 8.9%
 Totals1246100%
3 

 

Please indicate how many USGA sanctioned golf competitions you have participated in during 2010.
 
 
 
 
 
Answer
0%100%
Number of
Responses		Response
Ratio
None
   
855 72.2%
1-3
   
229 19.3%
4-6
   
46 3.8%
7-10
   
22 1.8%
11-15
   
9 <1%
15+
   
16 1.3%
No Responses
   
6<1%
 Totals1183100%
Text Block:
Equipment
4 

Please share the manufacturer's name of your current golf equipment?
 
 
Answer
0%100%
Number of
Responses		Response
Ratio
Adams
   
68 5.7%
Callaway
   
103 8.7%
Cleveland
   
20 1.6%
Cobra
   
12 1.0%
Mizuno
   
224 18.9%
Nike
   
54 4.5%
PING
   
127 10.7%
Taylormade
   
193 16.3%
Titleist
   
201 16.9%
Scratch
   
17 1.4%
Other
   
163 13.7%
No Responses
   
1<1%
 Totals1183100%
5Required And, what is the brand name of your current iron shafts? (Please consider only your 3-PW irons or those that apply.)
 
Answer
0%100%
Number of
Responses		Response
Ratio
Dynamic Gold
   
288 24.3%
Dynamic Gold Tour Issue
   
46 3.8%
KBS Tour
   
432 36.5%
Nippon
   
65 5.4%
ProjectX
   
195 16.4%
Rifle
   
37 3.1%
"I am unsure"
   
12 1.0%
Other
   
108 9.1%
No Responses
 
00.0%
 Totals1183100%
6Please share with us where you've seen the KBS Tour brand before. (Please check all that apply.)
 
Answer
0%100%
Number of
Responses		Response
Ratio
PGA professional or member
   
290 37.2%
Demo day
   
296 38.0%
Industry magazine
   
344 44.2%
Friend
   
235 30.2%
Online
   
462 59.3%
Watching a tour event
   
316 40.6%
KBS advertisement
   
251 32.2%
"I never have"
   
10 1.2%
Other
   
104 13.3%
 Totals778100%
7What is your impression of the KBS Tour shafts performance?
 
 Number of
Responses
  626
8Required Have you ever demoed a set of KBS Tour shafts before?
 
Answer
0%100%
Number of
Responses		Response
Ratio
Yes
   
384 32.4%
No
   
368 31.1%
No Responses
   
43136.4%
 Totals1183100%

9Having demoed KBS Tour shafts in the past, how likely are you to shaft your next set of clubs with the KBS Tour shaft?
 
 1 = Very unlikely , 2 = Probably will not , 3 = Unsure , 4 = Probably will , 5 = Very likely
12345
Number of
  Responses		Rating
Score*
   
388 4.1
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


10Having not demoed KBS Tour shafts before, how likely are you to shaft your next set of clubs using the KBS Tour shaft?
 
 1 = Very unlikely , 2 = Probably will not , 3 = Unsure , 4 = Probably will , 5 = Very likely
12345
Number of
  Responses		Rating
Score*
   
363 3.5
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Text Block:
Questions for KBS Tour Players
11Please indicate your satisfaction with the KBS Tour shaft's performance versus your prior shaft setup according to the characteristics listed below.
 
 1 = Very unsatisfied , 2 = unsatisfied , 3 = Neutral , 4 = Satisfied , 5 = Very satisfied
Answer
12345
Number of
  Responses		Rating
Score*
Ball flight
   
428 4.4
Ball dispersion
   
429 4.5
Total distance
   
429 4.4
Player 'feel'
   
429 4.7
Overall playability
   
429 4.5
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
12 

 

Do you intend to purchase or continue using KBS Tour shafts in your future club sets?
 
Answer
0%100%
Number of
Responses		Response
Ratio
Yes
   
387 32.7%
No
   
2 <1%
Unsure
   
40 3.3%
No Responses
   
75463.7%
 Totals1183100%
13Please select which shaft brands you have played in the past. (Please select all that apply.)
 
 
Answer
0%100%
Number of
Responses		Response
Ratio
Dynamic Gold
   
375 86.0%
Dynamic Gold Tour Issue
   
67 15.3%
Nippon
   
100 22.9%
ProjectX
   
268 61.4%
Rifle's
   
187 42.8%
"I am unsure"
   
4 <1%
Other
   
49 11.2%
 Totals436100%
14 

How satisfied are you with your switch into KBS Tour shafts?
 
 
 1 = extremely unsatisfied , 2 = very unsatisfied , 3 = not satisfied , 4 = neutral , 5 = satisfied , 6 = very satisfied , 7 = extremely satisfied
1234567
Number of
  Responses		Rating
Score*
   
428 6.1
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
15If you could summarize the performance of the KBS Tour shaft to a friend, what would you say?
 
 Number of
Responses
  373
Text Block:
Questions for KBS and Feedback
16Please use the box below to share any questions or comments you have for KBS. We will do our best to respond in a timely manner.
 
 Number of
Responses
  488
17 

If you chose to leave a question or comment, please submit your contact information using the fields below so we may contact you.
 
AnswerNumber of
Responses
First Name 786
Last Name 783
Email Address 789

   
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