Survey of Competitor Comparison Activity
Required Required Question(s)
Required 1.

Do you have a clearly defined direct competitor basket ?
Yes
No
Other  
Required 2.

How many competitors do you monitor?
Less than 5 competitors
Between 5 and 10
More than 10
Other  
3.

Do you have a competitor review process ?
Yes
No
Other  
4.

How frequently are competitors reviewed?
Once a year
Twice a year
Infrequently
As brochures launched
Other  
Required 5.

Who does the comparisons / analysis?
Junior member of the team
Several product people
Marketing Manager / Director
No set person
Other  
6.

How many man hours does this take per annum?
A couple of days
A week in total
Several weeks over the year
Unable to quantify
Other  
7.

Do you have a list of the things you compare?
Yes
No
Other  
8.

How much information do you compare?
Very basic facts
Selected products in detail
Comprehensive analysis of the whole brochure
Other  
9.

How do you store the information / analysis?
Word document
Excel
Database
Other  
Required 10.

How satisfied are you with the quantity and quality of the information you compare?
Not very satisfied
Information OK but would ideally like more
Very satisfied
Other  
Required 11.

If there was a professional Tour Operator comparison / tracking service available on a subscription basis, would you be interested in this service?
Not interested at all
Very limited interest
Interested at the right cost
Very interested
Other