Downtown Red Deer

Downtown Business Survey
Progress: 
  

We are dedicated to developing and implementing programs that are driven by you and that the work we do is reflective of your needs.  Our ability to influence policy and enhance awareness helps build a thriving downtown community and is strengthened by your participation.

 
9.

Please state how you feel about the following statements:

 Strongly Agree Agree Disagree Strongly Disagree  
I've noticed an increased police presence  
I've noticed a decrease in crime/illegal activities  
I've been approached by aggressive persons  
I feel safer than I did 3 or 4 years ago  
My staff and customers are feeling safer  
Downtown is well-lit  
Downtown is clean and well-maintained  
I've noticed a decrease in graffiti in the downtown  
There is adequate street-sweeping of downtown  
Snow-clearing of downtown streets and public parking lots is adequate  
  • Comment:

  • 500 characters left.
10.

Please check all that apply:

I keep the area in front of my business well-lit
I keep the alley area behind my business well-lit
I am aware that I can access monies for lighting the areas outside my business through the CPTED Incentive Fund
I keep the area outside my business clean and swept
I keep the sidewalk area cleared of snow and ice
I am aware of the bylaw requiring sidewalks to be kept clear of snow and ice
  • Comment:

  • 500 characters left.
11.

How important are the following in making a place feel safe?

 Very Important Important Not Important   
Visible presence of peace officers, commissionaires   
Visible presence of police, including bike and foot patrol   
Visible presence of Downtown Ambassadors   
Lots of people on the streets   
Well-lit sidewalks, alleys and parking lots   
Lots of vehicle traffic on the streets   
12.

More on feeling safe  - How important are the following in making a place feel safe?

 Very Important Important Not Important   
Well-lit storefronts and businesses   
Open businesses / more things to do in the evenings   
Lots of residents   
Crime-free multi-housing agreements between landlords and tenants   
Neighbourhood Watch and Community Associations   
Other - please list below   
  • Comment:

  • 500 characters left.
13.

How important are the Downtown Ambassadors in:

 Very Important Important Not Important   
Being a valuable resource for tourists   
Contributing to a positive image for downtown   
Being another way to make downtown feel safer   
Drawing more attention to the downtown   
Other - please list below   
  • Comment:

  • 500 characters left.
14.

Type of occupancy:

Month-to-month
Own the building
Long-term lease
15.

Type of business / location:

Street level - retail/restaurant
Street level - personal service
Street level - other
Not street level
16.

Please check any type of investment or improvement you have made in your business in the past two years:

Interior improvements (store design/layout, interior renovation, etc.)
Exterior improvements (painting, signage, lighting, etc.)
New/expanded products, service, inventory
New/enhanced marketing, promotion, advertising
Other  
  • Comment:

  • 500 characters left.
17.

Please check any type of investment or improvement you plan on making in your business in the next one to two years:

Interior improvements (store design/layout, interior renovation, etc.)
Exterior improvements (painting, signage, lighting, etc.)
New/expanded products, service, inventory
New/enhanced marketing, promotion, advertising
Other  
  • Comment:

  • 500 characters left.
18.

What forms of advertising do you use?

Flyers / newsletters / direct mail
Newspaper ads
Website / Internet
Radio ads
Social media
None
Other  
  • Comment:

  • 500 characters left.
19.

Cooperative advertising:

I am interested in cooperative advertising opportunities
I am in interested in a Visitors' Map
I would pay for advertising space on a Visitors' Map
Other  
  • Comment:

  • 500 characters left.
20.

What other activities do you use to attract/retain customers?

In-store event (Customer Appreciation, Open House, etc.)
Outdoor event (Sidewalk Sale, Charity BBQ, etc.)
What type? Please describe below
  • Comment:

  • 500 characters left.
21.

If offered, please indicate which of the following workshops or group meetings you are likely to attend:

How to use Social Media to promote business
Developing on-premise events
How to use downtown festivals and events to promote business
How to maximize curb appeal and market with windows
Event/promotion brainstorming session for Retailers
Event/promotion brainstorming session for Restaurants
Other  
  • Comment:

  • 500 characters left.
22.

The Downtown Business Association has been actively involved in many initiatives that contribute to a more vibrant and prosperous downtown.  How important are the following in revitalizing downtown?


 Very Important Important Less Important   
Streetscape enhancements (Adopt-a-Planter, street light banners, etc.)   
Enhanced litter control and streetscape maintenance   
Graffiti Program (hotline and awareness campaign)   
Crime Prevention Through Environmental Design (CPTED) Incentive Fund   
Downtown Ambassador program   
Increased and enhanced policing   
Updated website - content, navigation and design   
Downtown News & Opportunities e-newsletter - downtown news and promotion of events   
Cooperative advertising to provide a cost saving to merchants and promote downtown   
Shop Local / Shop Downtown media campaign   
  • Comment:

  • 500 characters left.
23.

How important is it that we act as your voice and advocate on boards, committees and through stakeholder consultations?

 Very important Important Less Important   
Greater Downtown Action Plan Committee   
S.A.F.E.Downtown Taskforce   
Veterans' Park Committee   
Gaetz Avenue Revitalization Committee   
Red Deer Centennial Committee   
Tourism Red Deer Board   
Red Deer Arts Council Board   
The Hub Advisory Committee   
Commercial Market Opportunities Study   
Crime Prevention & Policing Review   
  • Comment:

  • 500 characters left.
24.

Festivals and events attract many and new visitors and positively reinforce the downtown experience.  How important are they?

 Very Important Important Less Important   
Festival and Events in general   
Downtown Market   
Westerner Days Parade   
CentreFest   
Fiestaval   
Alexander Way Arts Festival   
Earthdance   
Biggest Christmas Tree Festival & Parade   
Car Shows (including Rock 'n Red Deer held in 2006, 2009, 2012)   
  • Comment:

  • 500 characters left.
25.

My business benefits from events because we:

Offer extended hours
Do special advertising
Do special merchandising (ex - sidewalk sale)
We do not expect to benefit from events
Other  
  • Comment:

  • 500 characters left.
26.

We want to ensure that our communications contain relevant and valuable content.  What should we include in our Downtown News & Opportunities newsletter?

 

1000 characters left.
27.

We continue to upgrade our website.  What features or information should we include?

 

1000 characters left.
28.

We appreciate and value your input - both through this survey instrument and throughout the year.  We work on your behalf, please share your thoughts and ideas.

 

1000 characters left.

Thank you for taking the time to complete this survey.  Collectively your input will help shape our strategic directions and activities in 2011 and beyond.


 

To provide more general input on downtown, please consider completing the other Downtown Survey.