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RES 2011 Sales and Marketing Survey
1.

What is your current role?
President/CEO
Marketing Manager
Sales Manager
Marketing Individual Contributor
Sales Representative
Other  
  • Comment:

  • 500 characters left.
2.

How long have you been in your current job/role?
Less than 6 months
6 months to less than 1 year
1 year to less than 3 years
3 years to less than 5 years
5 years or more
3.

In your opinion, what are your biggest challenges for 2011?
 Unimportant Somewhat Unimportant Neutral Somewhat Important Important 
Increase Sales Levels
Sales Consistency Month to Month
Sales and Marketing Alignment
Increase Marketing Return on Investment
New Product/New Territory/New Reps
  • Comment:

  • 500 characters left.
4.

Within your organization how are marketing and sales organized?
Sales and Marketing are separate entities.
Sales and Marketing are combined.
We do not have a dedicated marketing group.
Other  
5.

Do you a formal sales process that all sales reps follow?
Yes, we have a defined and documented process.
We have an informal process.
Each sales rep has their own process.
Other  
6.

Do you have a formal marketing system?
Yes, we have a marketing strategy and a formal documented marketing system
We do marketing in house, but we do not have a documented marketing system.
Each individual sales rep does their own marketing.
We utilize an outside marketing firm.
We do not do any marketing currently
Other  
7.

How would you describe your sales for 2010?
Up from 2009
Flat compared to 2009
Down from 2009
8.

Do you plan to hire additional sales reps in 2011?
Yes, we plan to hire additional sales staff this year.
No, we are not planning to hire additional sales staff this year.