Overall Survey Results:

Horse Health USA Customer Survey

Please take a moment to rate your shopping experience at Horse Health USA

How satisfied are you overall with this purchase experience at Horse Health USA?

1 = n/a , 2 = Not at all , 3 = A little bit , 4 = Somewhat , 5 = Quite a bit , 6 = Highly

Number of
Responses

Rating
Score*

591

5.4

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = n/a , 2 = Not at all , 3 = A little bit , 4 = Somewhat , 5 = Quite a bit , 6 = Highly

1	2	3	4	5	6
1 (<1%)	5 (<1%)	4 (<1%)	35 (5.9%)	226 (38.2%)	320 (54.1%)

Hold the mouse over each color of the bar to see the number of respondents.

Number of
Responses

Rating
Score*

5.9%

38.2%

54.1%

591

5.4

How likely are you to recommend Horse Health USA?

1 = n/a , 2 = Not at all , 3 = A little bit , 4 = Somewhat , 5 = Quite a bit , 6 = Highly

Number of
Responses

Rating
Score*

592

5.5

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = n/a , 2 = Not at all , 3 = A little bit , 4 = Somewhat , 5 = Quite a bit , 6 = Highly

1	2	3	4	5	6
0 (0.0%)	4 (<1%)	3 (<1%)	35 (5.9%)	189 (31.9%)	361 (61.0%)

Hold the mouse over each color of the bar to see the number of respondents.

Number of
Responses

Rating
Score*

5.9%

31.9%

60.9%

592

5.5

How likely are you to purchase from this online merchant the next time you are in the market to buy this type of product?

1 = n/a , 2 = Not at all , 3 = A little bit , 4 = Somewhat , 5 = Quite a bit , 6 = Highly

Number of
Responses

Rating
Score*

593

5.6

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = n/a , 2 = Not at all , 3 = A little bit , 4 = Somewhat , 5 = Quite a bit , 6 = Highly

1	2	3	4	5	6
1 (<1%)	6 (1.0%)	6 (1.0%)	32 (5.4%)	129 (21.8%)	419 (70.7%)

Hold the mouse over each color of the bar to see the number of respondents.

Number of
Responses

Rating
Score*

5.3%

21.7%

70.6%

593

5.6

How much did you spend on this purchase? (Including shipping, handling and taxes)

	Number of Responses
	580

When do you expect all of the items in your order to be delivered?

Answer

100%

Number of
Responses

Response
Ratio

Today

<1%

Tomorrow

2.9%

2 days

10.7%

3 days

15.0%

4-5 days

218

36.0%

6-7 days

134

22.1%

1 to less than 2 weeks

8.9%

2 to less than 3 weeks

<1%

3 to less than 4 weeks

0.0%

4 to less than 6 weeks

0.0%

6 to less than 8 weeks

0.0%

About 2 months

0.0%

About 3 months

0.0%

No Responses

3.4%

Totals

604

100%

Was this purchase made primarily for personal / leisure purposes, or for business purposes?

Answer

100%

Number of
Responses

Response
Ratio

Personal/Leisure

498

82.4%

Business

15.8%

No Responses

1.6%

Totals

604

100%

How satisfied are you with each of the following aspects of this purchase?

1 = n/a , 2 = Not at all , 3 = A little bit , 4 = Somewhat , 5 = Quite a bit , 6 = Highly

Answer

Number of
Responses

Rating
Score*

Overall look and design of site

594

5.2

Ease of finding what you're looking for

591

5.3

Selection of products

590

5.4

Clarity of product information

590

5.4

Prices relative to other online merchants

589

5.2

Variety of shipping options

583

4.9

Shipping charges

588

4.9

Charges stated clearly before order submission

589

5.3

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = n/a , 2 = Not at all , 3 = A little bit , 4 = Somewhat , 5 = Quite a bit , 6 = Highly

Answer	1	2	3	4	5	6
Overall look and design of site	6 (1.0%)	3 (<1%)	8 (1.3%)	71 (12.0%)	266 (44.8%)	240 (40.4%)
Ease of finding what you're looking for	3 (<1%)	7 (1.2%)	16 (2.7%)	67 (11.3%)	210 (35.5%)	288 (48.7%)
Selection of products	8 (1.4%)	1 (<1%)	10 (1.7%)	51 (8.6%)	206 (34.9%)	314 (53.2%)
Clarity of product information	5 (<1%)	1 (<1%)	11 (1.9%)	49 (8.3%)	205 (34.7%)	319 (54.1%)
Prices relative to other online merchants	12 (2.0%)	2 (<1%)	10 (1.7%)	79 (13.4%)	195 (33.1%)	291 (49.4%)
Variety of shipping options	32 (5.5%)	11 (1.9%)	21 (3.6%)	83 (14.2%)	198 (34.0%)	238 (40.8%)
Shipping charges	13 (2.2%)	35 (6.0%)	45 (7.7%)	84 (14.3%)	145 (24.7%)	266 (45.2%)
Charges stated clearly before order submission	8 (1.4%)	16 (2.7%)	13 (2.2%)	46 (7.8%)	170 (28.9%)	336 (57.0%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

Overall look and design of site

12%

45%

40%

594

5.2

Ease of finding what you're looking for

11%

36%

49%

591

5.3

Selection of products

35%

53%

590

5.4

Clarity of product information

35%

54%

590

5.4

Prices relative to other online merchants

13%

33%

49%

589

5.2

Variety of shipping options

14%

34%

41%

583

4.9

Shipping charges

14%

25%

45%

588

4.9

Charges stated clearly before order submission

29%

57%

589

5.3

Including this order, how many online purchases have you made from this online merchant in the last six months?

Answer

100%

Number of
Responses

Response
Ratio

1st ever online purchase from merchant

242

40.0%

1st online purchase from merchant in last 6 months

15.3%

2-5

229

37.9%

6-10

4.3%

11-15

<1%

16-20

<1%

More than 20

<1%

No Responses

1.3%

Totals

604

100%

Please tell us a little bit about yourself.

Gender

Answer

100%

Number of
Responses

Response
Ratio

Male

11.7%

Female

511

84.6%

No Responses

3.6%

Totals

604

100%

Age

Answer

100%

Number of
Responses

Response
Ratio

Under 13

0.0%

13-17

<1%

18-24

<1%

25-29

<1%

30-34

1.6%

35-39

3.3%

40-44

7.2%

45-49

13.0%

50-54

14.9%

55-59

126

20.8%

60-64

108

17.8%

65 or over

16.2%

No Responses

3.3%

Totals

604

100%

Annual Household Income

Answer

100%

Number of
Responses

Response
Ratio

Under $20K

5.2%

$20K to less than $30K

6.9%

$30K to less than $40K

6.2%

$40K to less than $50K

9.2%

$50K to less than $60K

8.7%

$60K to less than $75K

9.9%

$75K to less than $100K

12.4%

$100K to less than $150K

10.0%

$150K to less than $200K

5.9%

$200K or higher

4.1%

No Responses

126

20.8%

Totals

604

100%

Education

Answer

100%

Number of
Responses

Response
Ratio

Less than high school

1.3%

High school graduate

15.3%

Some college

225

37.2%

Bachelor's degree

141

23.3%

Graduate degree

15.8%

No Responses

6.7%

Totals

604

100%

Marital Status

Answer

100%

Number of
Responses

Response
Ratio

Single/never married

7.9%

Married

403

66.7%

Divorced/separated

11.7%

Widowed

2.9%

Domestic Partnership

3.4%

No Responses

7.1%

Totals

604

100%

Ethnicity or Origin

Answer

100%

Number of
Responses

Response
Ratio

African-American

<1%

American Indian, Eskimo or Aleut

1.4%

Asian or Pacific Islander

<1%

Caucasian

483

79.9%

Hispanic or Latino

<1%

Native Hawaiin or other Pacific Islander

0.0%

Mixed Race

<1%

Other

<1%

Prefer not to answer

7.2%

No Responses

7.9%

Totals

604

100%

Region

Answer

100%

Number of
Responses

Response
Ratio

Midwest

156

25.8%

Northeast

135

22.3%

Southeast

115

19.0%

Southwest

8.9%

West

16.2%

No Responses

7.6%

Totals

604

100%

Please share your comments and questions below to help us serve you better. Thank you.

	Number of Responses
	274

If you would like a response to your comments or questions, feel free to leave your name and email address in the fields below and we'll respond to you shortly!

Answer	Number of Responses
First Name	122
Last Name	119
Email Address	125

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