Website Hub of Social Media

Sweet Spot Marketing - Social Media Questionnaire

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First Name:
Last Name:
Job Title:
Company Name:
Work Phone:
Email Address:
emailaddress@xyz.com
City:
State/Province
(US/Canada):
Postal Code:

How experienced are you in using Social Media for Business?

Newbie - I don't know anything about using social media for business
Beginner - I have very little experience and have a long way to go
Intermediate - I am an avid user and looking to expand my knowledge base
Experienced - I consider myself an expert and often advise others on how to strategically use social media for business
Other  
  • Comment:

  • 500 characters left.

 What Social Media Tools are you currently using? (please select all that apply)

 

Twitter
Facebook
LinkedIn
Blogging
You-Tube
Flicker
VOIP
Google Tools
Email
Other  
  • Comment:

  • 500 characters left.

How are you currently using these tools? We are asking this question to learn more about how you currently interact and engage with your customers, prospects, and strategic partners.

 

350 characters left.

What other Social Media tools would you like to use? We are asking this question so we consider how these tools can be integrated into your overall social media marketing system and your marketing plan.

 

350 characters left.

What are your business marketing goals and objectives? Your business purpose will direct and impact your social media strategy. A clearly defined business plan with set marketing and sales goals increases your chance of being a successful Social Media marketer.

 

 

350 characters left.

How will Social Media help you accomplish these goals/objectives? Social Media should be viewed as part your overall marketing program, and needs to be integrated into your online and offline marketing efforts. For example, if your overall marketing purpose is to increase market share by 2%, gain 3 new customers a month, etc., how will using social media accomplish these goals.

 

350 characters left.

What are your top five reasons for using Social Media? Are you going to use Social Media for customer service, market research, reputation management, event promotion, network and partnering, product / service promotion, brand reinforcement? Each goal impacts your online engagement, the content you publish, the conversation you are going to have and the personality you are going to project.

 

 

350 characters left.

Who is your target market?  Are you targeting tech savvy 20 year olds or 60+ baby boomers? Understanding your target market is crucial in being an effective social media marketer. If you want to attract the younger generation, social media websites such as Digg, Youtube and Facebook might be targeted. If baby boomers are the focus, then organizational sites and niche forums might be more ideal.

 

 

350 characters left.

Have you given consideration to your online personality and how you will engage and interact with your target audience? Your online presence, including your website and Social Media presence, is an extension of your brand and the personality of your company. Your online presence provides the opportunity for your customers and prospects to engage, interact and experience your brand first hand, giving insight of what it's like to do business with you.

 

 

350 characters left.

How do you want to engage your ideal client using Social Media, what action(s) do you want them to take? Should you engage with your clients and prospects in social media, what action do you want them to take? Visit your website, direct message you, spread a viral message, comment on your blog? Each goal may require a slightly different approach and should be looked at accordingly. Additionally, encouraging users to engage in the desired action generally requires a combined effort of onsite and offsite optimization.

 

 

1000 characters left.

Who else within your organization should take this Social Media Questionaire as part of the Social Media Assessment - Key Staff Interviews?  Please list each persons name and contact information

 

 

1000 characters left.