The following survey is designed to capture a snapshot of the current state of advertisement specifications and procedures for ad development for digital magazines being viewed on tablet devices in the publishing industry. Our initial goal is to identify the differences in how ads for tablets are being specified today by asking publishers to complete a survey. Information reported from this survey will represent the aggregation of data from the total list of respondents. The anonymity and confidentiality of each and every respondent will be protected by IDEAlliance. Thanks for taking the time to complete our survey. We value your feedback.