This survey is designed to gather your thoughts about the St. Vincent’s Bruno Cancer Center.  Additionally, this document will help us determine the potential for St. Vincent’s Foundation (the Foundation) to raise funds to complete the new Bruno Cancer Center, adding new equipment, technology and patient-care amenities for that space.

Please provide your name and contact information for follow-up and/or additional clarification to your survey responses.

What has been your association with the Bruno Cancer Center? Check all that apply.

How long have you had the above association?

Please select the one (1) response listed below that best characterizes your reason to visit the Bruno Cancer Center for treatment/that a family member or friend chose the Bruno Cancer Center.

 Please evaluate your overall experience with the Bruno Cancer Center.

Please evaluate your experience with nursing staff of the Bruno Cancer Center.

Please evaluate your experience with the medical staff of the Bruno Cancer Center.

Please evaluate your experience with the physical facilities of the Bruno Cancer Center.

Please assess the image and reputation of the Bruno Cancer Center in Birmingham and the surrounding service area.

Please rate the importance of quality care or high-touch care in your selection of a treatment facility.

Please identify your top one (1) priority for future programs for Bruno Cancer Center to consider.

Please rate the readiness of the St. Vincent’s Foundation Board and Staff to launch a 2012 campaign to build and equip a new Bruno Cancer Center.

Suggest one action to enhance the visibility and fundraising capacity of the Bruno Cancer Center.

The Foundation is considering a campaign to add facilities/equipment and enhance services at the Bruno Cancer Center. What is the greatest amount you believe the Foundation can raise?

On a scale of one to ten (ten being Very Achievable, and one being Not Achievable), please rank the potential for meeting the campaign dollar potential you have indicated above, paid over a three (3) year period.  Please select one.

What is the single largest gift that you think can be successfully solicited for a Bruno Cancer Center campaign?

In your opinion, how receptive will prospective donors be to a Bruno Cancer Center campaign?

For you personally, what priority is high tech with high touch cancer care?

How does such a campaign relate to your own interests?

Please place in rank order the following five reasons for updating the Bruno Cancer Center. Most important=1 and least important=5. Please rank all five reasons.

To which one of these priorities would you personally be most interested in giving? Select one.

Above and beyond support you may already give to St. Vincent’s Foundation, would you consider making a gift or pledge to the Bruno Cancer Center campaign?

If you answered yes to the above question, what would be your estimated range of financial support over three years for the proposed campaign? (Gardner & Associates will keep your response confidential.)

If a VIP/concierge program requiring a gift of at least $100,000 and/or a significant planned gift was offered, which benefits would you be interested in receiving?

Which pledge payout period would you most prefer?

Please identify the name and contact information for an individual, company or foundation that the Foundation should consider a prospect for a lead gift.  (Your recommendations will be kept confidential)

Please indicate the name of the person or persons you believe would be the best campaign chair for the Bruno Cancer Center.

If asked, would you serve as a volunteer for the proposed campaign?

Please rate the impact that the following external factors might have on the Bruno Cancer Center campaign.

In order to raise $10 million dollars, it is estimated that 8-10 lead gifts totaling $7M (70%+ of goal) paid over the pledge period will be needed.  Do you think such gifts are available to a Bruno Cancer Center campaign?

Do you know of any other factors that might hinder the success of the proposed campaign?

Are there any recommendations or comments you would like to share with the leadership of the Bruno Center or Foundation as they consider your responses and prepare for a campaign?