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Overall Survey Results:


Kindle Nation Daily Citizen Survey - Winter 2012


Text Block:
Greetings from Kindle Nation, and thank you so much for participating in the Kindle Nation Daily Winter 2012 Citizen Survey. Your views about the Kindle, reading and the book business are important to other readers and to authors, publishers, booksellers, and those who follow the book business. They are also very important to us as we try to make Kindle Nation Daily better each day, and I appreciate you taking a few minutes to respond to this survey.
 
In our previous surveys, we've had extremely high levels of participation and attracted plenty of interest. We've kept this survey to just 15 questions, but I hope you will also use the comment areas to say whatever else needs saying. Future posts will provide detailed reports on your responses, but we respect your privacy and your identity will always remain strictly confidential.
 
Sincerely,
Steve Windwalker
Kindle Nation Daily
 
 
 
1For each of the following devices, how many do you and/or other household members own?
 
 
 
 
 1 = 0 , 2 = 1 , 3 = 2 , 4 = 3 , 5 = 4 or more
Answer
12345
Number of
  Responses
Rating
Score*
Kindle Fire
   
1928 1.5
Kindle Touch
   
1688 1.2
Kindle Basic ($79-109 Model, No Touch or Keyboard)
   
1678 1.3
Other Kindle Model (Keyboard, 1, 2, 3, or DX)
   
2078 2.1
iPad
   
1684 1.4
Other eBook Reader (Other than Kindle, Kindle Fire or iPad)
   
1622 1.3
iPhone or Other Smartphone
   
1953 2.2
Desktop, Laptop or Other PC or Mac
   
2245 3.4
Automobile(s)
   
2204 2.9
Television(s)
   
2198 3.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


2Please use the following ranking system to estimate as well as you can your current book buying habits, since you began reading Kindle ebooks. (Note: We're using the word "buy" here to refer to any free or paid books that you may acquire or borrow.)
 
 
 
 
 1 = I don't buy them , 2 = I buy fewer than 5 per year , 3 = I buy 5 to 15 per year , 4 = I buy 15 to 30 per year , 5 = I buy 30 to 60 per year , 6 = I buy more than 60 per year
Answer
123456
Number of
  Responses
Rating
Score*
Kindle ebooks that are priced at $10 and above
   
2300 2.0
Kindle ebooks that are priced between 99 cents and $9.99
   
2312 3.6
Kindle ebooks that are free or less than 99 cents
   
2320 4.5
eBooks purchased via iBooks, Nook, Smashwords, Kobo or other ebook retailers (not including the Kindle Store or Amazon)
   
2266 1.6
Kindle Lending Library books that I borrow "free" with my Amazon Prime membership
   
2287 1.6
New hardcover or paperback print books from Amazon and other online stores
   
2301 2.1
New hardcover or paperback print books from physical stores
   
2304 1.9
Used print books
   
2301 2.2
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


3Since you have been reading Kindle ebooks, how often have you purchased or downloaded ebooks under the following conditions?
 
 
 
 
 1 = Never , 2 = Once or twice a year , 3 = Three to ten times a year , 4 = About once or twice a month , 5 = More than twice a month
Answer
12345
Number of
  Responses
Rating
Score*
I bought an ebook that was recommended by a friend, relative, or colleague.
   
2315 2.5
I bought an ebook that was recommended, listed, or excerpted on Kindle Nation Daily or one of its associated sites or newsletters.
   
2316 3.1
I bought an ebook after hearing about it via radio, television, newspaper, or magazine.
   
2315 2.1
I bought an ebook after noticing the hardcover or paperback edition in a store or library.
   
2301 2.2
I downloaded a free ebook after learning about it from a Kindle Nation Daily Free Book Alert.
   
2326 3.6
I bought an ebook after noticing that it was a bestseller in one of my favorite categories.
   
2301 2.4
I paid more than $10 for an ebook from an author with whom I was already familiar.
   
2305 2.1
I paid more than $10 for an ebook from an author with whom I was previously unfamiliar.
   
2304 1.5
I paid more than $3 for an ebook from an author with whom I was already familiar.
   
2311 2.8
I paid more than $3 for an ebook from an author with whom I was previously unfamiliar.
   
2319 2.3
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


4Please rate the following statements to indicate how accurately they describe you.
 
 
 1 = Strongly disagree , 2 = Disagree , 3 = No opinion or neutral , 4 = Agree
Answer
1234
Number of
  Responses
Rating
Score*
I own one or more eInk Kindles and I also own one or more Kindle Fire tablets.
   
2293 2.3
I own one or more eInk Kindles and I do not own a Kindle Fire tablet, but I plan to get one or more in the coming year.
   
2246 2.2
I own one or more eInk Kindles and I neither own nor plan to get a Kindle Fire tablet in the coming year.
   
2251 2.4
I own one or more Kindle Fire tablets, and I neither own nor plan to get an eInk Kindle in the coming year.
   
2239 1.8
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


5If you own a Kindle Fire, please use the following scale to tell us about your use of its various features. (Please skip this question if you do not own a Kindle Fire, and please use the comment area to add other uses not included here.)
 
 
 
 
 1 = Never, and I was not aware of it , 2 = Never, although I was aware of it , 3 = Rarely (Once a month or so) , 4 = Occasionally (Once a week or so) , 5 = Often (2-3 times a week) , 6 = Daily
Answer
123456
Number of
  Responses
Rating
Score*
I read ebooks on the Kindle Fire.
   
894 4.8
I read newspapers and magazines on the Kindle Fire.
   
884 3.2
I watch video such as TV and/or movies on the Kindle Fire.
   
878 3.4
I listen to music on the Kindle Fire.
   
874 3.2
I listen to audiobooks on the Kindle Fire.
   
872 2.3
I play games with apps on the Kindle Fire.
   
873 4.4
I use productivity apps on the Kindle Fire.
   
874 3.4
I check email on the Kindle Fire.
   
870 4.2
I use the web browser on the Kindle Fire.
   
864 4.6
In addition to digital content, I also shop for other Amazon products on the Kindle Fire.
   
872 3.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


6If you own an eInk Kindle, please use the following scale to tell us about your use of various eInk Kindle features.
 
 
 
 
 1 = Never, and I was not aware of it , 2 = Never, although I was aware of it , 3 = Rarely (once a month or so) , 4 = Occasionally (Once a week or so) , 5 = Often (2 or 3 times a week) , 6 = Daily
Answer
123456
Number of
  Responses
Rating
Score*
Purchasing, downloading, and reading Kindle books
   
1897 4.8
Downloading and reading ebooks from sources other than the Kindle Store
   
1896 2.8
Checking out free samples before I buy a Kindle book
   
1906 3.5
Listening to Kindle content with text-to-speech
   
1894 2.4
Listening to music or audiobooks from Audible.com or other sources on Kindle
   
1899 2.1
Borrowing books from the Kindle Lending Library with an Amazon Prime membership
   
1892 2.2
Subscribing to and reading Kindle editions of blogs
   
1892 2.5
Using the new lending feature to lend or borrow Kindle books
   
1892 2.3
Sending personal documents, memos, manuscripts, etc., to my Kindle to read
   
1897 2.3
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


7Please use this scale to share your opinions about Kindle Nation in order to help us make it better.
 
 
 
 
 
 1 = I was not aware of this feature , 2 = Never/Don't have , 3 = Occasionally , 4 = Often , 5 = Daily (Or as often as it is available)
Answer
12345
Number of
  Responses
Rating
Score*
I read the weekly Kindle Nation WEEKENDER email newsletter when it arrives in my inbox
   
2317 3.8
I read the FREE KINDLE NATION SHORTS email excerpt when it arrives in my inbox
   
2305 3.4
I visit the Kindle Nation Daily website and read it there
   
2278 2.9
I keep up with Kindle Nation Daily posts via my Facebook and/or Twitter account
   
2287 3.0
I pay 99 cents a month for a Kindle subscription to the Kindle Nation Daily blog so that I can read it on my Kindle
   
2289 2.0
I have the free app for Kindle Nation Daily on my Kindle Fire and I use it to check KND posts
   
2232 1.9
I check the website-based Kindle Nation Daily book search tools for free books, quality 99-centers, and/or Kindle Lending Library titles
   
2285 3.1
I appreciate the work that goes into Kindle Nation and don't mind seeing a few ads and sponsorships to help defray expenses
   
2271 3.8
I'm annoyed by the ads and sponsorships that I see on Kindle Nation
   
2248 2.1
I enter the Kindle Nation weekly giveaway sweepstakes
   
2293 3.3
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


8Please help us make decisions about what kind of content you'd like to see from Kindle Nation by sharing your likely response to these current or possible future types of posts and features.
 
 
 1 = Not important to me , 2 = Negative response , 3 = Neutral response , 4 = Positive response , 5 = A regular staple for me
Answer
12345
Number of
  Responses
Rating
Score*
Kindle Nation Daily Free Book Alerts
   
2304 4.4
Free Kindle Nation Shorts
   
2296 3.5
Kindle User Tips
   
2260 4.0
From the Kindle Nation Mailbag: Q&A
   
2241 3.5
News About the Kindle, eBooks, and the Changing World of Reading
   
2240 3.9
Kindle Nation "Fire Department" Highlighting Free and Bargain Fire-Friendly Content including free books, movies, music, apps and books
   
2278 3.5
K Nation, a full-color monthly digital magazine for Kindle Fire and Kindle eInk users: Think "Kindle Nation meets The New Yorker," but priced under $1
   
2279 2.8
Free and Bargain Book Listings Sorted by Category
   
2295 4.3
Kindle Nation Kids' Corner
   
2272 2.6
5-Star Fiction Newsletter: Connecting world-class authors to world-class readers
   
2288 3.5
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


9Please rate the following statements about ebooks and their prices in terms of how well they may apply to your ebook buying behavior.
 
 
 1 = Strongly disagree , 2 = Disagree , 3 = Neutral/not sure , 4 = Agree , 5 = Strongly agree
Answer
12345
Number of
  Responses
Rating
Score*
I occasionally pay $10 to $12.99 for newly released ebook titles
   
2311 2.7
I occasionally pay $13 or more for newly released ebook titles
   
2299 2.2
I frequently choose to delay purchasing an ebook that I want to read if I believe that the price is too high
   
2305 4.2
I'll pay over $9.99, but only for technical, business or professional ebooks
   
2296 2.3
I'm an Amazon Prime member, and I tend to use my monthly "borrow" for high-priced ebooks rather than paying over $9.99 to buy an ebook
   
2240 2.6
I didn't think I would be willing to pay over $9.99 for ebooks, but I've been doing it at least twice a month
   
2292 2.1
Higher prices for new releases from the big publishers have driven me to try more and more indie authors, and I like what I have found
   
2283 3.7
Higher prices for new releases from the big publishers have driven me to try some indie authors, but I haven't found much quality there so I have gone back to paying higher prices
   
2263 2.1
I believe ebooks should be free
   
2308 2.4
I believe ebooks generally should be less expensive than print books
   
2309 4.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


10As a male of relentlessly advancing years and Cherokee and Scots-Irish lineage, I find myself mildly interested in the profile and demographics of Kindle owners. If you would like to share a little information, I'd be interested. I will never share individual information with anyone else, but I may aggregate it and write in general terms about who we are as citizens of Kindle Nation. (Please choose all that apply to you.)
 
 
 
 
Answer
0%100%
Number of
Responses
Response
Ratio
I am a female
   
1808 78.2%
I am a male
   
474 20.5%
I am under 25 years of age
   
26 1.1%
I am between 25 and 54 years of age, inclusive
   
936 40.5%
I am 55 years of age or older
   
1321 57.1%
I love technology and pick up new technology knowledge easily
   
1509 65.3%
I am not tech-savvy, but I had to have a Kindle
   
557 24.1%
To the extent my budget allows, I am an early adopter of new technology
   
1566 67.7%
I am an author, publisher, blogger, or journalist
   
292 12.6%
I frequently speak and read a language other than English. (Please specify)
   
126 5.4%
I am a U.S. resident.
   
2162 93.5%
I am a U.K. resident.
   
16 <1%
I am a resident of Canada
   
47 2.0%
I am a resident of a country other than the U.S., Canada, or the U.K
   
68 2.9%
I use my Kindle frequently in travel outside my country of residence.
   
366 15.8%
I consider myself an avid reader
   
2169 93.8%
I consider myself an avid movie fan
   
895 38.7%
I consider myself an avid music fan
   
847 36.6%
I spend over $1,000 a year on Amazon's website
   
816 35.3%
I have read one or more of Steve Windwalker's Kindle guides.
   
1209 52.3%
 Totals2310100%

11If you could name three improvements that you'd like to see in the Kindle in the future, what would they be? Anything is fair game: price, software, hardware, user-friendliness, content, anything.
 
 
 Number of
Responses
  1580
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