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Women Riders Now Reader Survey
RequiredRequired Question(s)

We want to learn more about you, the WRN reader, so we're asking if you'd take a moment to fill out our survey. In exchange for filling out our 25-question survey, you will be entered into a drawing to win a Scorpion EXO-100 Lilly Helmet (in your choice of black or purple, shown below) and a Scorpion Lilly Jacket—a value of $350! You must complete the entire survey (where applicable) and submit all required contact information to qualify for the drawing. Only one entry per person. The survey runs from May 1-31, 2012. The drawing will take place in June, and the winner will be notified no later than June 30, 2012.

Lilly helmet blackLilly helmet purpleLilly jacketScorpion logo


PLEASE KEEP READING: We know that some of our readers are men, and hooray to the guys who find the “not exclusive to women” information we provide on Women Riders Now useful. However, because WRN is an online magazine with women as its focus, we kindly ask that our male readers refrain from answering this survey. At this time, we want to gauge the reading and buying habits of our female readers only. Thank you. - Genevieve Schmitt, Editor

 

 
Required 1.

What is your gender? 

Female
Yes, female (remember, no males, please)
Required 2.

What is your age?

18 or under
19 - 25
26 - 35
36 - 45
46 - 55
56 - 64
65+
Required 3.

What is your marital status?

Single
Married
Required 4.

What is the highest education level you've attained?

High school graduate or equivalent
Certificate/Two-year degree
College degree
Postgraduate degree
Required 5.

What is your personal income?

$25,000 or less
$25,000 - $50,000
$50,001 - $75,000
$75,001 - $100,000
More than $100,000
Required 6.

You are... (check which applies to you)

A rider
A passenger
Neither
7.

How many years of riding or passengering experience do you have? (Skip if you're not a rider or passenger.)

Less than 1 year
1 - 4 years
5 - 10 years
11 - 20 years
More than 20 years
Required 8.

How long have you been reading/visiting WomenRidersNow.com? (The site launched in 2005.)

Less than 6 months
6 months - 2 years
2 - 5 years
5+ years
First time visiting
Required 9.

How often do you visit WomenRidersNow.com?

At least 1 time a day
At least 1 time a week
At least 1 time a month
Once every few months
When I get the newsletter
This is my first time visiting.
Other  
  • Comment:

  • 500 characters left.
Required 10.

What section of WomenRidersNow.com do you read most often? Check one.

Homepage News
Motorcycle Reviews
Apparel and Product Reviews
Riding Right
Reader Stories
Motorcycle Insurance Articles
Editor's Blog
Backroads With Betsy
Sportbike Corner
Other  
  • Comment:

  • 500 characters left.
Required 11.

What's your second most visited section on WomenRidersNow.com (after the section above)?

Homepage News
Motorcycle Reviews
Apparel and Product Reviews
Riding Right
Reader Stories
Motorcycle Insurance Articles
Editor's Blog
Backroads With Betsy
Sportbike Corner
Other  
  • Comment:

  • 500 characters left.
Required 12.

What type of editorial reviews would you like to see more of on WomenRidersNow.com? List in order of preference, 1 to 10.

 

 


(1 = Most desired)
 
Motorcycle reviews
Jackets & riding pants/chaps reviews
Boots/gloves reviews
Helmet reviews
Bling/chrome accessories (aftermarket mirrors, floorboards, lighting, etc.)
Gadgets to make life easier (cleaning products, kickstand pads, etc.)
Touring accessories (windshields, saddlebags/luggage, GPS, etc.)
Performance accessories (suspension, exhaust, tires, etc.)
Ergonomic accessories (custom seats, handlebars, pegs, etc.)
Casual/off-the-bike lifestyle items (tees, hats, purses, etc.)
  • Comment:

  • 500 characters left.
Required 13.

Do you notice the banner ads on WomenRidersNow.com?

Yes
No
Required 14.

How often do you click on the banner ads on WomenRidersNow.com?

Every time I visit
About once every 2 to 5 visits
About once every 6 to 10 visits
I don't; I only read the articles.
Required 15.

What banner ad or ads currently running on WomenRidersNow.com appeal to you and/or attract you to click on them? Why? To see the ads, please go to the site and note the ads rotating on the right side of all pages, the ad in the middle of the homepage, and the ads in the WRN Mall.

 

 

1000 characters left.
Required 16.

What banner ad or ads currently running on WomenRidersNow.com do NOT appeal to you or attract you to click on them? Why? To see the ads, please go to the site and note the ads rotating on the right side of all pages, the ad in the middle of the homepage, and the ads in the WRN Mall.

 

 

1000 characters left.
Required 17.

What types of banner ads appeal to you and/or attract your attention? Check all that apply.

 

Animated ad (has movement or rotates through panels)
Static ad (does not move or flash)
Has a woman rider on it
Has a discount/deal included
Has "Shop Now" on it
Other  
  • Comment:

  • 500 characters left.
Required 18.

Have you ever bought an item from a WomenRidersNow.com advertiser after clicking on an ad?

Yes (What did you purchase? Please write below in the comments box.)
No
  • Comment:

  • 500 characters left.
Required 19.

How much would you estimate you've spent overall on purchases made from WomenRidersNow.com advertisers?

Less than $20
$21 - $50
$51 - $100
$101 - $250
More than $250
I have not made a purchase from a WomenRidersNow.com advertiser.
Required 20.

What kinds of products do you want to see advertised more on WomenRidersNow.com? Check all that apply.

 

Motorcycles
Riding apparel (jackets, chaps, pants)
Helmets
Boots and gloves
Touring accessories (windshields, saddlebags/luggage, etc.)
Bling/chrome accessories (aftermarket mirrors, floorboards, lighting, etc.)
Ergonomic accessories (seats, suspension, grips, etc.)
Performance accessories (suspension, exhaust, tires, etc.)
Gadgets to make life easier (cleaning products, cup/phone holders, etc.)
Casual/off-the-bike lifestyle items (tees, hats, purses, etc.)
Other  
  • Comment:

  • 500 characters left.
Required 21.

If you see a product on WomenRidersNow.com, you are... (check one)

More likely to investigate or buy the product
Less likely to investigate or buy the product
Not influenced either way

Scorpion Sports, the apparel manufacturer offering the prizes for completing this survey, is seeking your opinion as well. Your answers to the following questions will be used to help Scorpion better meet its female customers' needs.

 
22.

What type of motorcycle riding jacket do you most prefer?

Leather
Textile
Leather/textile combo
Required 23.

What do you think is the biggest shortfall with manufacturers of women's riding apparel?

Limited sizing options
Limited color and graphic options
Limited style options
Limited availability in retail options for purchase
Other  
  • Comment:

  • 500 characters left.
Required 24.

What most influences a jacket purchase for you?

Comes in my favorite color
Comes in my size
Is priced right for me
Is multi-functional (waterproof, removable armor, removable liner, etc.)
Other  
  • Comment:

  • 500 characters left.
Required 25.

What type of helmet do you wear most often?

Half helmet
Three-quarter helmet
Full-face helmet
Required 26.

WomenRidersNow.com (WRN) is putting together a Reader Advisory Council, for which we would occasionally contact you for your opinion on WRN editorial content and advertising. Members of the council should be familiar with WRN sections, stories, etc. Would you like to be considered for an invitation to the Reader Advisory Council?

Yes (please write your name and email address below)
No
  • Comment:

  • 500 characters left.
27.

In order to be entered into the drawing for the Scorpion Lilly Jacket and Helmet, we need your name and contact information so we can get in touch if you win. WRN will keep your contact information private.


By entering my personal information, I consent to receive email communications from the survey author's organization based on the information collected.

First Name:
Last Name:
Home Phone:
Email Address:
emailaddress@xyz.com