The purpose of this survey is to evaluate the branding web lesson you recently completed for me. It should take about seven minutes to complete. Your identity is anonymous; I will use your answers only to improve the assignment.
The main objectives of this project are:
1. After completing this lesson, you will be able to explain and describe:
a) Which brands are most successful and valuable in Canada, the U.S., and around the world and why.
b) Branding from a personal and corporate perspective.
c) Why every product and person needs a great brand.
2. And be able to:
a) Write, construct, and express a brand story using a technology-based learning resource.
b) Break down the characteristics of a brand and use them to “position” a dominant, against, or niche product.
c) Build a brand for an advertising client or yourself.