Overall Survey Results:


Retail Operations Survey: Part Two


1How many hours per week is your store open to the general public?
 
Answer
0%100%
Number of
Responses
Response
Ratio
30 hours or less
   
18 12.7%
31-40 hours
   
32 22.6%
41-50 hours
   
55 39.0%
51-60 hours
   
27 19.1%
61 or more hours
   
7 4.9%
No Responses
   
21.4%
 Totals141100%
2How many days per week are you open?
 
Answer
0%100%
Number of
Responses
Response
Ratio
1 Day
 
0 0.0%
2 Days
   
1 <1%
3 Days
   
4 2.8%
4 Days
   
2 1.4%
5 Day
   
31 21.9%
6 Days
   
88 62.4%
7 Days
   
11 7.8%
No Responses
   
42.8%
 Totals141100%
3What is the average annual sales for each of the stores you operate?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Less than $75,000
   
39 27.6%
Between $75,000 and $150,000
   
34 24.1%
Between $150,000 and $250,000
   
22 15.6%
Between $250,000 and $400,000
   
20 14.1%
Between $400,000 and $600,000
   
8 5.6%
More than $600,000
   
10 7.0%
No Responses
   
85.6%
 Totals141100%
4Over the last 12 months did sales at your store?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Increase
   
70 49.6%
Decrease
   
60 42.5%
No Responses
   
117.8%
 Totals141100%
5In your estimation do you see sales at your store increasing or decreasing at your store over the next 12 months?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Increasing
   
80 56.7%
Decreasing
   
49 34.7%
No Responses
   
128.5%
 Totals141100%
6How confident do you feel that you will still be operating your store in 5 years?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Very confident
   
41 29.0%
Fairly confident
   
54 38.2%
Not confident at all
   
28 19.8%
Other
   
12 8.5%
No Responses
   
64.2%
 Totals141100%

7Which of the following would you say would have the greatest positive financial impact on your store?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Greater cooperation from parishes in your area resulting in sales from those parishes
   
40 28.3%
Greater trade discounts from publishers and suppliers and also less competition from these same publishers and suppliers who are selling directly to my customers
   
48 34.0%
More effective use of the internet and our web presence
   
11 7.8%
Increasing my own business and marketing expertise resulting in running my store more efficiently
   
18 12.7%
Other
   
16 11.3%
No Responses
   
85.6%
 Totals141100%

8Currently what percentage of your total store sales is to Catholic Churches in your area?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Less than 2%
   
43 30.4%
Between 2% and 5%
   
39 27.6%
More than 5%
   
15 10.6%
More than 10%
   
14 9.9%
More than 20%
   
25 17.7%
No Responses
   
53.5%
 Totals141100%
9If given the opportunity and tools do you think your sales to Catholic Churches could?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Increase significantly
   
65 46.0%
Increase slightly
   
48 34.0%
Don't see sales to churches as having much effect on our sales
   
23 16.3%
No Responses
   
53.5%
 Totals141100%

10Would you estimate that the majority of your customers live? 
 
Answer
0%100%
Number of
Responses
Response
Ratio
Within 5 miles of my store
   
7 4.9%
Between 5-10 miles of my store
   
46 32.6%
Between 10-25 miles of my store
   
59 41.8%
I operate a parish or Shrine store so the majority of my customers are either walk-ins from attending Mass or visiting the Shrine
   
9 6.3%
I operate an on-line store only
   
2 1.4%
Other
   
13 9.2%
No Responses
   
53.5%
 Totals141100%

11What percentage would you estimate your sales are from?Please note: total should equal 100%
 
 1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%
Answer
12345678910
Number of
  Responses
Rating
Score*
Female Customers
   
138 7.2
Male Customers
   
131 2.8
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
12What percentages of your sales are from customers in the following age group?Please note: total should equal 100%
 
 1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%
Answer
12345678910
Number of
  Responses
Rating
Score*
Customers under 25
   
108 1.3
Customers between 25-40
   
131 2.6
Customers between 40- 60
   
139 4.2
Customers over 60
   
134 2.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.