Overall Survey Results:

Retail Operations Survey: Part Two

How many hours per week is your store open to the general public?

Answer

100%

Number of
Responses

Response
Ratio

30 hours or less

12.7%

31-40 hours

22.6%

41-50 hours

39.0%

51-60 hours

19.1%

61 or more hours

4.9%

No Responses

1.4%

Totals

141

100%

How many days per week are you open?

Answer

100%

Number of
Responses

Response
Ratio

1 Day

0.0%

2 Days

<1%

3 Days

2.8%

4 Days

1.4%

5 Day

21.9%

6 Days

62.4%

7 Days

7.8%

No Responses

2.8%

Totals

141

100%

What is the average annual sales for each of the stores you operate?

Answer

100%

Number of
Responses

Response
Ratio

Less than $75,000

27.6%

Between $75,000 and $150,000

24.1%

Between $150,000 and $250,000

15.6%

Between $250,000 and $400,000

14.1%

Between $400,000 and $600,000

5.6%

More than $600,000

7.0%

No Responses

5.6%

Totals

141

100%

Over the last 12 months did sales at your store?

Answer

100%

Number of
Responses

Response
Ratio

Increase

49.6%

Decrease

42.5%

No Responses

7.8%

Totals

141

100%

In your estimation do you see sales at your store increasing or decreasing at your store over the next 12 months?

Answer

100%

Number of
Responses

Response
Ratio

Increasing

56.7%

Decreasing

34.7%

No Responses

8.5%

Totals

141

100%

How confident do you feel that you will still be operating your store in 5 years?

Answer

100%

Number of
Responses

Response
Ratio

Very confident

29.0%

Fairly confident

38.2%

Not confident at all

19.8%

Other

8.5%

No Responses

4.2%

Totals

141

100%

Which of the following would you say would have the greatest positive financial impact on your store?

Answer

100%

Number of
Responses

Response
Ratio

Greater cooperation from parishes in your area resulting in sales from those parishes

28.3%

Greater trade discounts from publishers and suppliers and also less competition from these same publishers and suppliers who are selling directly to my customers

34.0%

More effective use of the internet and our web presence

7.8%

Increasing my own business and marketing expertise resulting in running my store more efficiently

12.7%

Other

11.3%

No Responses

5.6%

Totals

141

100%

Currently what percentage of your total store sales is to Catholic Churches in your area?

Answer

100%

Number of
Responses

Response
Ratio

Less than 2%

30.4%

Between 2% and 5%

27.6%

More than 5%

10.6%

More than 10%

9.9%

More than 20%

17.7%

No Responses

3.5%

Totals

141

100%

If given the opportunity and tools do you think your sales to Catholic Churches could?

Answer

100%

Number of
Responses

Response
Ratio

Increase significantly

46.0%

Increase slightly

34.0%

Don't see sales to churches as having much effect on our sales

16.3%

No Responses

3.5%

Totals

141

100%

Would you estimate that the majority of your customers live?

Answer

100%

Number of
Responses

Response
Ratio

Within 5 miles of my store

4.9%

Between 5-10 miles of my store

32.6%

Between 10-25 miles of my store

41.8%

I operate a parish or Shrine store so the majority of my customers are either walk-ins from attending Mass or visiting the Shrine

6.3%

I operate an on-line store only

1.4%

Other

9.2%

No Responses

3.5%

Totals

141

100%

What percentage would you estimate your sales are from?Please note: total should equal 100%

1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Answer

Number of
Responses

Rating
Score*

Female Customers

138

7.2

Male Customers

131

2.8

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Answer	1	2	3	4	5	6	7	8	9	10
Female Customers	0 (0.0%)	0 (0.0%)	0 (0.0%)	2 (1.4%)	6 (4.3%)	26 (18.8%)	50 (36.2%)	39 (28.3%)	15 (10.9%)	0 (0.0%)
Male Customers	13 (9.9%)	37 (28.2%)	48 (36.6%)	25 (19.1%)	6 (4.6%)	2 (1.5%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

Female Customers

19%

36%

28%

11%

138

7.2

Male Customers

10%

28%

37%

19%

131

2.8

What percentages of your sales are from customers in the following age group?Please note: total should equal 100%

1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Answer

Number of
Responses

Rating
Score*

Customers under 25

108

1.3

Customers between 25-40

131

2.6

Customers between 40- 60

139

4.2

Customers over 60

134

2.7

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Answer	1	2	3	4	5	6	7	8	9	10
Customers under 25	86 (79.6%)	18 (16.7%)	2 (1.9%)	2 (1.9%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)
Customers between 25-40	13 (9.9%)	51 (38.9%)	43 (32.8%)	19 (14.5%)	5 (3.8%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)
Customers between 40- 60	1 (<1%)	8 (5.8%)	35 (25.2%)	54 (38.8%)	18 (12.9%)	11 (7.9%)	6 (4.3%)	4 (2.9%)	2 (1.4%)	0 (0.0%)
Customers over 60	32 (23.9%)	42 (31.3%)	29 (21.6%)	17 (12.7%)	8 (6.0%)	2 (1.5%)	0 (0.0%)	3 (2.2%)	0 (0.0%)	1 (<1%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

Customers under 25

80%

17%

108

1.3

Customers between 25-40

10%

39%

33%

15%

131

2.6

Customers between 40- 60

25%

39%

13%

139

4.2

Customers over 60

24%

31%

22%

13%

134

2.7