Overall Survey Results:


Retail Operations Survey: Part Three


1What is the store owners age?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Under 25 years of age
 
0 0.0%
26 to 35 years of age
   
2 1.6%
36 to 45 years of age
   
10 8.0%
46 to 55 years of age
   
31 25.0%
56 to 65 years of age
   
51 41.1%
Over 65 years of age
   
27 21.7%
No Responses
   
32.4%
 Totals124100%
2What is the highest level of education completed by the store owner?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Grade School
 
0 0.0%
High School
   
12 9.6%
Some College
   
30 24.1%
College Graduate
   
57 45.9%
Post Graduate Degree
   
19 15.3%
No Responses
   
64.8%
 Totals124100%
3What percentage of your sales would you estimate come from non-Catholic customers?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Less than 5%
   
44 35.4%
Between 5% and 10%
   
42 33.8%
Between 10% and 25%
   
21 16.9%
More than 25%
   
15 12.0%
No Responses
   
21.6%
 Totals124100%
4Please indicate by percentage, your estimated sales by season:Please note: total should equal 100%
 
 1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%
Answer
12345678910
Number of
  Responses
Rating
Score*
January / February / March
   
123 1.9
April / May / June
   
124 3.5
July / August / September
   
122 1.5
October / November / December
   
124 3.4
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


5Do you collect customer names at the point of sale to include in acustomer database?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
58 46.7%
No
   
66 53.2%
No Responses
 
00.0%
 Totals124100%
6If yes, how large is your customer database?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Under 1,000 names
   
24 19.3%
1,001 - 5,000 names
   
21 16.9%
5,001 - 10,000 names
   
13 10.4%
10,001 - 15,000 names
   
2 1.6%
15,001 - 25,000 names
   
2 1.6%
Over 25,000 names
   
3 2.4%
No Responses
   
5947.5%
 Totals124100%
7During the next 12 months do you expect the sale of books and Bibles in your store to:
 
Answer
0%100%
Number of
Responses
Response
Ratio
Increase slightly
   
32 25.8%
Increase substantially
   
5 4.0%
Stay about the same
   
64 51.6%
Decrease slightly
   
17 13.7%
Decrease greatly
   
6 4.8%
No Responses
 
00.0%
 Totals124100%

8What percentage of your store sales come from these product categories?Please note: total should equal 100%
 
 1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%
Answer
12345678910
Number of
  Responses
Rating
Score*
Books & Bibles
   
119 2.5
Music/Videos
   
77 1.3
Greeting Cards
   
87 1.3
Framed Art
   
83 1.2
Children's Products
   
89 1.6
Clothing
   
29 1.5
Medals/Rosaries/Jewel-
ry
   
120 2.5
Statues/Crucifixes
   
114 1.8
Home School
   
6 2.8
Other
   
34 2.0
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


9What percentage of your sales are from out of store events? (i.e. Church Festivals, book fairs, conferences etc)Please note: total should equal 100%
 
 1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%
12345678910
Number of
  Responses
Rating
Score*
   
78 1.9
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.


10Approximately how many different suppliers are you currently ordering from?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Less than 50
   
60 48.3%
Between 50 and 100
   
33 26.6%
Between 100 and 150
   
15 12.0%
More than 150
   
14 11.2%
No Responses
   
21.6%
 Totals124100%
11How often does a supplier representative visit your store?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Never
   
45 36.2%
1 to 3 times a month
   
54 43.5%
More than 3 times a month
   
1 <1%
No Responses
   
2419.3%
 Totals124100%
12If supplier representatives visit your store how helpful would you say these visits are?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Very helpful
   
37 29.8%
Somewhat helpful
   
47 37.9%
Not really helpful or necessary
   
29 23.3%
No Responses
   
118.8%
 Totals124100%