Overall Survey Results:

Retail Operations Survey: Part Three

What is the store owners age?

Answer

100%

Number of
Responses

Response
Ratio

Under 25 years of age

0.0%

26 to 35 years of age

1.6%

36 to 45 years of age

8.0%

46 to 55 years of age

25.0%

56 to 65 years of age

41.1%

Over 65 years of age

21.7%

No Responses

2.4%

Totals

124

100%

What is the highest level of education completed by the store owner?

Answer

100%

Number of
Responses

Response
Ratio

Grade School

0.0%

High School

9.6%

Some College

24.1%

College Graduate

45.9%

Post Graduate Degree

15.3%

No Responses

4.8%

Totals

124

100%

What percentage of your sales would you estimate come from non-Catholic customers?

Answer

100%

Number of
Responses

Response
Ratio

Less than 5%

35.4%

Between 5% and 10%

33.8%

Between 10% and 25%

16.9%

More than 25%

12.0%

No Responses

1.6%

Totals

124

100%

Please indicate by percentage, your estimated sales by season:Please note: total should equal 100%

1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Answer

Number of
Responses

Rating
Score*

January / February / March

123

1.9

April / May / June

124

3.5

July / August / September

122

1.5

October / November / December

124

3.4

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Answer	1	2	3	4	5	6	7	9
January / February / March	38 (30.9%)	68 (55.3%)	11 (8.9%)	5 (4.1%)	1 (<1%)	0 (0.0%)	0 (0.0%)	0 (0.0%)
April / May / June	3 (2.4%)	12 (9.7%)	44 (35.5%)	51 (41.1%)	10 (8.1%)	4 (3.2%)	0 (0.0%)	0 (0.0%)
July / August / September	74 (60.7%)	42 (34.4%)	5 (4.1%)	1 (<1%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)
October / November / December	2 (1.6%)	9 (7.3%)	72 (58.1%)	33 (26.6%)	3 (2.4%)	2 (1.6%)	2 (1.6%)	1 (<1%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

January / February / March

31%

55%

123

1.9

April / May / June

10%

35%

41%

124

3.5

July / August / September

61%

34%

122

1.5

October / November / December

58%

27%

124

3.4

Do you collect customer names at the point of sale to include in acustomer database?

Answer

100%

Number of
Responses

Response
Ratio

Yes

46.7%

53.2%

No Responses

0.0%

Totals

124

100%

If yes, how large is your customer database?

Answer

100%

Number of
Responses

Response
Ratio

Under 1,000 names

19.3%

1,001 - 5,000 names

16.9%

5,001 - 10,000 names

10.4%

10,001 - 15,000 names

1.6%

15,001 - 25,000 names

1.6%

Over 25,000 names

2.4%

No Responses

47.5%

Totals

124

100%

During the next 12 months do you expect the sale of books and Bibles in your store to:

Answer

100%

Number of
Responses

Response
Ratio

Increase slightly

25.8%

Increase substantially

4.0%

Stay about the same

51.6%

Decrease slightly

13.7%

Decrease greatly

4.8%

No Responses

0.0%

Totals

124

100%

What percentage of your store sales come from these product categories?Please note: total should equal 100%

1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Answer

Number of
Responses

Rating
Score*

Books & Bibles

119

2.5

Music/Videos

1.3

Greeting Cards

1.3

Framed Art

1.2

Children's Products

1.6

Clothing

1.5

Medals/Rosaries/Jewel-
ry

120

2.5

Statues/Crucifixes

114

1.8

Home School

2.8

Other

2.0

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Answer	1	2	3	4	5	6	7	9	10
Books & Bibles	28 (23.5%)	42 (35.3%)	33 (27.7%)	9 (7.6%)	2 (1.7%)	1 (<1%)	1 (<1%)	1 (<1%)	2 (1.7%)
Music/Videos	67 (87.0%)	8 (10.4%)	0 (0.0%)	0 (0.0%)	1 (1.3%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	1 (1.3%)
Greeting Cards	76 (87.4%)	7 (8.0%)	2 (2.3%)	1 (1.1%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	1 (1.1%)
Framed Art	74 (89.2%)	7 (8.4%)	1 (1.2%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	1 (1.2%)
Children's Products	54 (60.7%)	26 (29.2%)	7 (7.9%)	1 (1.1%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	1 (1.1%)
Clothing	24 (82.8%)	3 (10.3%)	0 (0.0%)	1 (3.4%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	1 (3.4%)
Medals/Rosaries/Jewel- ry	18 (15.0%)	50 (41.7%)	37 (30.8%)	9 (7.5%)	4 (3.3%)	1 (<1%)	0 (0.0%)	0 (0.0%)	1 (<1%)
Statues/Crucifixes	55 (48.2%)	46 (40.4%)	7 (6.1%)	3 (2.6%)	2 (1.8%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	1 (<1%)
Home School	4 (66.7%)	0 (0.0%)	1 (16.7%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)	1 (16.7%)
Other	23 (67.6%)	4 (11.8%)	2 (5.9%)	2 (5.9%)	1 (2.9%)	0 (0.0%)	1 (2.9%)	0 (0.0%)	1 (2.9%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

Books & Bibles

24%

35%

28%

119

2.5

Music/Videos

87%

10%

1.3

Greeting Cards

87%

1.3

Framed Art

89%

1.2

Children's Products

61%

29%

1.6

Clothing

83%

10%

1.5

Medals/Rosaries/Jewel-
ry

15%

42%

31%

120

2.5

Statues/Crucifixes

48%

40%

114

1.8

Home School

67%

17%

2.8

Other

68%

12%

2.0

What percentage of your sales are from out of store events? (i.e. Church Festivals, book fairs, conferences etc)Please note: total should equal 100%

1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

Number of
Responses

Rating
Score*

1.9

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = 10% , 2 = 20% , 3 = 30% , 4 = 40% , 5 = 50% , 6 = 60% , 7 = 70% , 8 = 80% , 9 = 90% , 10 = 100%

1	2	3	4	5	6	7	8	9	10
57 (73.1%)	5 (6.4%)	7 (9.0%)	1 (1.3%)	1 (1.3%)	3 (3.8%)	2 (2.6%)	0 (0.0%)	1 (1.3%)	1 (1.3%)

Hold the mouse over each color of the bar to see the number of respondents.

Number of
Responses

Rating
Score*

73.0%

6.4%

8.9%

1.9

Approximately how many different suppliers are you currently ordering from?

Answer

100%

Number of
Responses

Response
Ratio

Less than 50

48.3%

Between 50 and 100

26.6%

Between 100 and 150

12.0%

More than 150

11.2%

No Responses

1.6%

Totals

124

100%

How often does a supplier representative visit your store?

Answer

100%

Number of
Responses

Response
Ratio

Never

36.2%

1 to 3 times a month

43.5%

More than 3 times a month

<1%

No Responses

19.3%

Totals

124

100%

If supplier representatives visit your store how helpful would you say these visits are?

Answer

100%

Number of
Responses

Response
Ratio

Very helpful

29.8%

Somewhat helpful

37.9%

Not really helpful or necessary

23.3%

No Responses

8.8%

Totals

124

100%