Overall Survey Results:

City of Midland Survey

Please select the following ways you currently get information regarding the City of Midland.

Answer

100%

Number of
Responses

Response
Ratio

City of Midland Website

34.8%

Local Newspaper (printed)

38.6%

Local Television News Programs

46.4%

Online News Sources and/or Online Forums

30.3%

Social Media (Facebook, Twitter, RSS feeds, Youtube, Blogs)

35.9%

Radio Programs

16.5%

Word-of-Mouth

30.9%

Civic Group Meetings

2.2%

City Newsletter

11.0%

Other

7.7%

Totals

181

100%

Please rate your level of trust in information gained from the following sources:

1 = Least Trustworthy , 5 = Most Trustworthy

Answer

Number of
Responses

Rating
Score*

City of Midland Website

151

3.7

Local News Paper (Printed)

151

3.2

Local Television News Programs

151

3.2

Online News Sources and/or Online Forums

151

3.0

Social Media (Facebook, Twitter, RSS Feeds, Youtube, & Blogs)

151

2.6

Radio Programs

151

3.2

Word-of-Mouth

151

2.2

Civic Group Meetings

151

2.9

City Newsletter

151

3.5

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Least Trustworthy , 5 = Most Trustworthy

Answer	1	2	3	4	5
City of Midland Website	9 (6.0%)	19 (12.6%)	33 (21.9%)	35 (23.2%)	55 (36.4%)
Local News Paper (Printed)	11 (7.3%)	24 (15.9%)	54 (35.8%)	44 (29.1%)	18 (11.9%)
Local Television News Programs	7 (4.6%)	33 (21.9%)	47 (31.1%)	45 (29.8%)	19 (12.6%)
Online News Sources and/or Online Forums	18 (11.9%)	32 (21.2%)	46 (30.5%)	43 (28.5%)	12 (7.9%)
Social Media (Facebook, Twitter, RSS Feeds, Youtube, & Blogs)	38 (25.2%)	36 (23.8%)	41 (27.2%)	23 (15.2%)	13 (8.6%)
Radio Programs	16 (10.6%)	20 (13.2%)	55 (36.4%)	44 (29.1%)	16 (10.6%)
Word-of-Mouth	52 (34.4%)	40 (26.5%)	37 (24.5%)	21 (13.9%)	1 (<1%)
Civic Group Meetings	15 (9.9%)	36 (23.8%)	62 (41.1%)	29 (19.2%)	9 (6.0%)
City Newsletter	9 (6.0%)	22 (14.6%)	46 (30.5%)	36 (23.8%)	38 (25.2%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

City of Midland Website

13%

22%

23%

36%

151

3.7

Local News Paper (Printed)

16%

36%

29%

12%

151

3.2

Local Television News Programs

22%

31%

30%

13%

151

3.2

Online News Sources and/or Online Forums

12%

21%

30%

28%

151

3.0

Social Media (Facebook, Twitter, RSS Feeds, Youtube, & Blogs)

25%

24%

27%

15%

151

2.6

Radio Programs

11%

13%

36%

29%

11%

151

3.2

Word-of-Mouth

34%

26%

25%

14%

151

2.2

Civic Group Meetings

10%

24%

41%

19%

151

2.9

City Newsletter

15%

30%

24%

25%

151

3.5

Do you have a cell phone that can connect to the internet?

Answer

100%

Number of
Responses

Response
Ratio

Yes

118

78.1%

21.8%

No Responses

0.0%

Totals

151

100%

Have you ever used the City of Midland website to pay bills, parking tickets, or find more information? (www.MidlandTexas.gov)

Answer

100%

Number of
Responses

Response
Ratio

Yes

102

67.5%

32.4%

No Responses

0.0%

Totals

151

100%

If so, please rate the effectiveness of Midland's website.

1 = Least Effective , 5 = Most Effective

Answer

Number of
Responses

Rating
Score*

I found the City of Midland's website to be...

110

3.5

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Least Effective , 5 = Most Effective

Answer	1	2	3	4	5
I found the City of Midland's website to be...	8 (7.3%)	15 (13.6%)	27 (24.5%)	34 (30.9%)	26 (23.6%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

I found the City of Midland's website to be...

14%

25%

31%

24%

110

3.5

Please rate how often you use the following social media services:

1 = Never , 6 = More Than 5 Times per Day

Answer

Number of
Responses

Rating
Score*

Facebook

151

4.0

Twitter

151

1.7

Blogger

151

1.2

Instagram

151

1.3

Pintrest

151

1.9

151

1.1

RSS reader

151

1.3

G+

151

1.3

YouTube

151

2.5

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Never , 6 = More Than 5 Times per Day

Answer	1	2	3	4	5	6
Facebook	33 (21.9%)	12 (7.9%)	17 (11.3%)	11 (7.3%)	21 (13.9%)	57 (37.7%)
Twitter	111 (73.5%)	12 (7.9%)	10 (6.6%)	7 (4.6%)	3 (2.0%)	8 (5.3%)
Blogger	128 (84.8%)	17 (11.3%)	6 (4.0%)	0 (0.0%)	0 (0.0%)	0 (0.0%)
Instagram	132 (87.4%)	7 (4.6%)	5 (3.3%)	2 (1.3%)	4 (2.6%)	1 (<1%)
Pintrest	97 (64.2%)	12 (7.9%)	17 (11.3%)	11 (7.3%)	10 (6.6%)	4 (2.6%)
Reddit	144 (95.4%)	2 (1.3%)	2 (1.3%)	2 (1.3%)	1 (<1%)	0 (0.0%)
RSS reader	134 (88.7%)	5 (3.3%)	4 (2.6%)	4 (2.6%)	2 (1.3%)	2 (1.3%)
G+	131 (86.8%)	9 (6.0%)	5 (3.3%)	1 (<1%)	4 (2.6%)	1 (<1%)
YouTube	38 (25.2%)	46 (30.5%)	36 (23.8%)	17 (11.3%)	10 (6.6%)	4 (2.6%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

Facebook

22%

11%

14%

38%

151

4.0

Twitter

74%

151

1.7

Blogger

85%

11%

151

1.2

Instagram

87%

151

1.3

Pintrest

64%

11%

151

1.9

95%

151

1.1

RSS reader

89%

151

1.3

G+

87%

151

1.3

YouTube

25%

30%

24%

11%

151

2.5

Please rate how you agree or disagree with the following statements:

1 = Highly Disagree , 5 = Highly Agree

Answer

Number of
Responses

Rating
Score*

I am informed of my city government's actions

151

2.8

I know when and where my city council meet

151

3.0

I feel that I can openly communicate with the city

151

2.5

I know how to find more information on city actions and events

151

2.9

I'd participate more if I had more information

151

3.4

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Highly Disagree , 5 = Highly Agree

Answer	1	2	3	4	5
I am informed of my city government's actions	23 (15.2%)	34 (22.5%)	56 (37.1%)	24 (15.9%)	14 (9.3%)
I know when and where my city council meet	30 (19.9%)	35 (23.2%)	24 (15.9%)	28 (18.5%)	34 (22.5%)
I feel that I can openly communicate with the city	44 (29.1%)	32 (21.2%)	43 (28.5%)	20 (13.2%)	12 (7.9%)
I know how to find more information on city actions and events	27 (17.9%)	36 (23.8%)	33 (21.9%)	33 (21.9%)	22 (14.6%)
I'd participate more if I had more information	11 (7.3%)	25 (16.6%)	38 (25.2%)	42 (27.8%)	35 (23.2%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

I am informed of my city government's actions

15%

23%

37%

16%

151

2.8

I know when and where my city council meet

20%

23%

16%

19%

23%

151

3.0

I feel that I can openly communicate with the city

29%

21%

28%

13%

151

2.5

I know how to find more information on city actions and events

18%

24%

22%

15%

151

2.9

I'd participate more if I had more information

17%

25%

28%

23%

151

3.4

Please rank news items that are most important to you.

1 = Most Important

Answer

Number of
Responses

Ranking
Score*

Events

151

4.6

Public Meetings

151

5.4

Council Actions

151

4.2

Police, Fire & EMS updates

151

3.6

Road Closings / Road Construction

151

4.2

New Development / New Construction

151

5.1

Utility Changes in Service

151

4.7

Public Commendations

151

7.5

New Businesses

151

5.6

*The Ranking Score is the weighted average calculated by dividing the sum of all weighted rankings by the number of total responses.

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1 = Most Important

Answer	1	2	3	4	5	6	7	8	9
Events	26 (17.2%)	20 (13.2%)	16 (10.6%)	11 (7.3%)	19 (12.6%)	13 (8.6%)	18 (11.9%)	15 (9.9%)	13 (8.6%)
Public Meetings	4 (2.6%)	11 (7.3%)	16 (10.6%)	21 (13.9%)	18 (11.9%)	31 (20.5%)	22 (14.6%)	19 (12.6%)	9 (6.0%)
Council Actions	28 (18.5%)	20 (13.2%)	19 (12.6%)	15 (9.9%)	20 (13.2%)	13 (8.6%)	16 (10.6%)	14 (9.3%)	6 (4.0%)
Police, Fire & EMS updates	43 (28.5%)	26 (17.2%)	13 (8.6%)	19 (12.6%)	13 (8.6%)	10 (6.6%)	10 (6.6%)	10 (6.6%)	7 (4.6%)
Road Closings / Road Construction	11 (7.3%)	26 (17.2%)	34 (22.5%)	20 (13.2%)	18 (11.9%)	16 (10.6%)	13 (8.6%)	11 (7.3%)	2 (1.3%)
New Development / New Construction	8 (5.3%)	18 (11.9%)	19 (12.6%)	16 (10.6%)	18 (11.9%)	28 (18.5%)	22 (14.6%)	10 (6.6%)	12 (7.9%)
Utility Changes in Service	20 (13.2%)	17 (11.3%)	11 (7.3%)	24 (15.9%)	17 (11.3%)	21 (13.9%)	19 (12.6%)	14 (9.3%)	8 (5.3%)
Public Commendations	4 (2.6%)	2 (1.3%)	6 (4.0%)	9 (6.0%)	6 (4.0%)	5 (3.3%)	14 (9.3%)	28 (18.5%)	77 (51.0%)
New Businesses	7 (4.6%)	11 (7.3%)	17 (11.3%)	16 (10.6%)	22 (14.6%)	14 (9.3%)	17 (11.3%)	30 (19.9%)	17 (11.3%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Ranking
Score*

Events

17%

13%

11%

13%

12%

10%

151

4.6

Public Meetings

11%

14%

12%

21%

15%

13%

151

5.4

Council Actions

19%

13%

10%

13%

11%

151

4.2

Police, Fire & EMS updates

28%

17%

13%

151

3.6

Road Closings / Road Construction

17%

23%

13%

12%

11%

151

4.2

New Development / New Construction

12%

13%

11%

12%

19%

15%

151

5.1

Utility Changes in Service

13%

11%

16%

11%

14%

13%

151

4.7

Public Commendations

19%

51%

151

7.5

New Businesses

11%

15%

11%

20%

11%

151

5.6

Please select the following technology devices you currently use:

Answer

100%

Number of
Responses

Response
Ratio

iphone

37.0%

ipad

24.7%

Blackberry mobile device

6.1%

Andoid mobile device

26.4%

Windows mobile device

4.4%

None

8.9%

Other

14.6%

Totals

178

100%

Please tell us how you would like to see city communications improved.

	Number of Responses
	72

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