Vic Firth Company Survey
Progress: 
 
1.
How did you settle on the drumstick or mallet you're currently playing?
I tried out several models.
My favorite drummer plays it.
A friend recommended it to me.
The store clerk recommended it to me.
I saw it in the company's catalog.
I'm still looking for my ideal stick or mallet!
Other  
2.
Most of the time, when a new drumstick or mallet comes out, I know because...
I saw it in my local store.
A friend told me about it.
I saw it in the company's catalog.
I saw it featured in a magazine.
I saw it on the company's website.
I heard about it on social media.
Other  
3.
Please rank the following with 1 being the LEAST important.  
When I'm looking for more information about a specific product, I will...

(1 = Least important)
 
Consult the company's print catalog.
Consult the company's website.
Ask a sales person at my local store.
Do my own online research. (Ask on a drummer's forum, retail store website, etc.)
Contact the company directly (offline or online).
4.
When I'm shopping for sticks or mallets and want to try something completely new...
 Never Almost never Sometimes Often Always 
I browse the company's catalog for items of interest.
I ask a teacher or store clerk for a recommendation.
I look for products my friends have recommended to me.
I look for products my favorite artists play.
I check out the company's website.
I do other online research.
5.
When I'm shopping for something other than sticks or mallets (accessories such as bags, practice pads and mutes)...
 Never Almost never Sometimes Often Always 
I browse the company's catalog for items of interest.
I ask a teacher or store clerk for a recommendation.
I look for products my friends have recommended to me.
I look for products my favorite artists play.
I check out the company's website.
I do other online research.