Vic Firth Company Survey
There are some error(s). Please see each marked section below.
Progress:
1.
How did you settle on the drumstick or mallet you're currently playing?
I tried out several models.
I tried out several models.
My favorite drummer plays it.
My favorite drummer plays it.
A friend recommended it to me.
A friend recommended it to me.
The store clerk recommended it to me.
The store clerk recommended it to me.
I saw it in the company's catalog.
I saw it in the company's catalog.
I'm still looking for my ideal stick or mallet!
I'm still looking for my ideal stick or mallet!
Other
2.
Most of the time, when a new drumstick or mallet comes out, I know because...
I saw it in my local store.
I saw it in my local store.
A friend told me about it.
A friend told me about it.
I saw it in the company's catalog.
I saw it in the company's catalog.
I saw it featured in a magazine.
I saw it featured in a magazine.
I saw it on the company's website.
I saw it on the company's website.
I heard about it on social media.
I heard about it on social media.
Other
3.
Please rank the following with 1 being the LEAST important.
When I'm looking for more information about a
specific
product, I will...
(1 = Least important)
You have entered the same ranking for two items. Please adjust your rankings to continue. (SRES_012)
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1
2
3
4
5
Consult the company's print catalog.
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1
2
3
4
5
Consult the company's website.
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1
2
3
4
5
Ask a sales person at my local store.
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1
2
3
4
5
Do my own online research. (Ask on a drummer's forum, retail store website, etc.)
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1
2
3
4
5
Contact the company directly (offline or online).
4.
When I'm shopping for sticks or mallets and want to try something completely new...
Never
Almost never
Sometimes
Often
Always
I browse the company's catalog for items of interest.
I ask a teacher or store clerk for a recommendation.
I look for products my friends have recommended to me.
I look for products my favorite artists play.
I check out the company's website.
I do other online research.
5.
When I'm shopping for something other than sticks or mallets (accessories such as bags, practice pads and mutes)...
Never
Almost never
Sometimes
Often
Always
I browse the company's catalog for items of interest.
I ask a teacher or store clerk for a recommendation.
I look for products my friends have recommended to me.
I look for products my favorite artists play.
I check out the company's website.
I do other online research.