Overall Survey Results:


Cribb, Greene Publisher Confidence Survey Fall 2012


1Is your newspaper company primarily daily frequency (5 days or more each week), non-daily or a combination?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Daily
   
30 28.0%
Non-daily
   
51 47.6%
Combination
   
26 24.2%
 Totals107100%
2Do you think the local economy(s) in your publication market(s) is/are improving, declining or about the same as last year?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Improving
   
44 40.7%
About the same
   
50 46.2%
Declining
   
14 12.9%
 Totals108100%
3Next year (2013) do you believe that your bottom line will be up, down or about the same as this year? 
 
Answer
0%100%
Number of
Responses
Response
Ratio
Up
   
56 52.3%
About the same
   
32 29.9%
Down
   
19 17.7%
 Totals107100%
4As the economy improves, do you think your bottom line will be better than it was before the downturn, worse or about the same?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Better
   
44 41.9%
About the same
   
26 24.7%
Worse
   
35 33.3%
 Totals105100%
5Next year (2013) do you believe your total advertising revenues will be up, down or about the same as this year? 
 
Answer
0%100%
Number of
Responses
Response
Ratio
Up
   
54 50.9%
About the same
   
33 31.1%
Down
   
19 17.9%
 Totals106100%
6If you currently print in-house, would you consider outsourcing your printing and eliminating your press?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
37 47.4%
No
   
41 52.5%
 Totals78100%
7Would you consider purchasing a newspaper currently?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
52 48.5%
No
   
55 51.4%
 Totals107100%
8If you would consider purchasing a newspaper, for funding would you primarily use (please choose one answer you think best applies):
 
Answer
0%100%
Number of
Responses
Response
Ratio
Bank financing
   
27 32.5%
Seller financing
   
43 51.8%
Cash reserves
   
13 15.6%
Other sources
   
8 9.6%
 Totals83100%
9In your opinion, is bank financing on "reasonable" terms available to you?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
61 61.0%
No
   
39 39.0%
 Totals100100%
10Would you recommend the newspaper business as a career for your children?
 
Answer
0%100%
Number of
Responses
Response
Ratio
Yes
   
38 35.1%
No
   
34 31.4%
Maybe
   
37 34.2%
 Totals108100%

Online Surveys  by