Overall Survey Results:
Cribb, Greene Publisher Confidence Survey Fall 2012
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| 1 | Is your newspaper company primarily daily frequency (5 days or more each week), non-daily or a combination?
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|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Daily Daily | | 30 |
28.0%
| Non-daily Non-daily | | 51 |
47.6%
| Combination Combination | | 26 |
24.2%
|
| | Totals | 107 | 100% |
|
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| 2 | Do you think the local economy(s) in your publication market(s) is/are improving, declining or about the same as last year?
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|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Improving Improving | | 44 |
40.7%
| About the same About the same | | 50 |
46.2%
| Declining Declining | | 14 |
12.9%
|
| | Totals | 108 | 100% |
|
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| 3 | Next year (2013) do you believe that your bottom line will be up, down or about the same as this year?
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|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Up Up | | 56 |
52.3%
| About the same About the same | | 32 |
29.9%
| Down Down | | 19 |
17.7%
|
| | Totals | 107 | 100% |
|
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| 4 | As the economy improves, do you think your bottom line will be better than it was before the downturn, worse or about the same?
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|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Better Better | | 44 |
41.9%
| About the same About the same | | 26 |
24.7%
| Worse Worse | | 35 |
33.3%
|
| | Totals | 105 | 100% |
|
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| 5 | Next year (2013) do you believe your total advertising revenues will be up, down or about the same as this year?
|
|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Up Up | | 54 |
50.9%
| About the same About the same | | 33 |
31.1%
| Down Down | | 19 |
17.9%
|
| | Totals | 106 | 100% |
|
| |
|---|
| 6 | If you currently print in-house, would you consider outsourcing your printing and eliminating your press?
|
|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Yes Yes | | 37 |
47.4%
| No No | | 41 |
52.5%
|
| | Totals | 78 | 100% |
|
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| 7 | Would you consider purchasing a newspaper currently?
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|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Yes Yes | | 52 |
48.5%
| No No | | 55 |
51.4%
|
| | Totals | 107 | 100% |
|
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| 8 | If you would consider purchasing a newspaper, for funding would you primarily use (please choose one answer you think best applies):
|
|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Bank financing Bank financing | | 27 |
32.5%
| Seller financing Seller financing | | 43 |
51.8%
| Cash reserves Cash reserves | | 13 |
15.6%
| Other sources Other sources | | 8 |
9.6%
|
| | Totals | 83 | 100% |
|
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| 9 | In your opinion, is bank financing on "reasonable" terms available to you?
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|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Yes Yes | | 61 |
61.0%
| No No | | 39 |
39.0%
|
| | Totals | 100 | 100% |
|
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| 10 | Would you recommend the newspaper business as a career for your children?
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|---|
| | | Answer | | Number of
Responses | Response
Ratio |
|---|
Yes Yes | | 38 |
35.1%
| No No | | 34 |
31.4%
| Maybe Maybe | | 37 |
34.2%
|
| | Totals | 108 | 100% |
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