Overall Survey Results:


Marketing and Social Media Survey


1Required My company is a: 
 
Answer
0%100%
Number of
Responses
Response
Ratio
Distributor
   
72 79.1%
Manufacturer's Rep Group
   
13 14.2%
Manufacturer
   
3 3.2%
Service Company
 
0 0.0%
Other
   
3 3.2%
No Responses
 
00.0%
 Totals91100%
2I am in the following age group:
 
Answer
0%100%
Number of
Responses
Response
Ratio
20 - 30
   
5 5.4%
31 - 40
   
13 14.2%
41 - 50
   
17 18.6%
50 - 60
   
32 35.1%
60+
   
23 25.2%
No Responses
   
11.0%
 Totals91100%
3Which of the following statements best describes your usage of technology and social media in an average week?
 
 1 = 5 or more times per week , 2 = 2-5 times per week , 3 = Once per week or less , 4 = I have not done this
Answer
1234
Number of
  Responses
Rating
Score*
I search the internet for information to help me in my job
   
91 1.6
I read blog articles relevant to my industry
   
90 2.9
I comment on or share blog articles from my industry
   
89 3.5
I read industry or trade websites
   
91 2.5
I participate on LinkedIn (read posts, "follow" companies, comment, share, etc.)
   
90 3.1
I participate on Facebook (read posts, "like" companies, comment, share, etc.)
   
91 3.0
I participate on Twitter (read tweets, "follow" people or companies, tweet, retweet, etc.)
   
91 3.7
I participate on SlideShare (view presentations, comment, share, etc.)
   
90 3.8
I participate on YouTube (watch videos, comment, share, etc.)
   
90 3.0
I participate on Google+ (read posts, join "circles", comment, share, etc.)
   
91 3.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
4In your professional capacity, how valuable would you rate each of these as sources of information?
 
 1 = Very valuable , 2 = Somewhat valuable , 3 = Not at all valuable , 4 = Don't know
Answer
1234
Number of
  Responses
Rating
Score*
Printed industry trade publications
   
90 1.8
Online industry publications and other informational websites
   
90 1.8
Blog articles
   
90 2.7
Emailed newsletters
   
91 1.8
LinkedIn pages of companies
   
91 2.8
Facebook pages of companies
   
90 2.8
Twitter streams of companies or individuals
   
91 3.3
Videos posted on YouTube or elsewhere
   
91 2.2
SlideShare presentations
   
90 3.2
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
5About how many "groups" in total do you belong to on social media channels?
 
Answer
0%100%
Number of
Responses
Response
Ratio
5 or more
   
10 10.9%
3 - 4
   
22 24.1%
1 - 2
   
31 34.0%
None
   
27 29.6%
No Responses
   
11.0%
 Totals91100%
6What is the likelihood of you "following" or "liking" Nyco on these social media channels? 
 
 1 = Likely , 2 = Unlikely , 3 = Not sure
Answer
123
Number of
  Responses
Rating
Score*
LinkedIn company page
   
90 1.7
Facebook company page
   
90 1.7
Twitter
   
89 2.0
Slide Share
   
90 2.2
YouTube
   
91 1.7
Google+
   
91 1.9
Nyco Blog (on our website)
   
90 1.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
7Specific to Nyco's marketing efforts, how valuable or useful are the following to you? 
 
 1 = Very valuable or useful , 2 = Somewhat valuable or useful , 3 = Not at all valuable or useful
Answer
123
Number of
  Responses
Rating
Score*
Nyco's website
   
90 1.3
Nyco emails sent to you
   
90 1.5
Nyco's product catalog
   
90 1.2
Product-specific literature sheets
   
89 1.2
Educational and product videos
   
90 1.5
Training resources
   
89 1.5
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
8Are there any comments or feedback you would like to provide to us?
 
 Number of
Responses
  16
9Please provide us with your name and email address so we may contact you if you are the winner of our $200 VISA gift card. Good luck!
 
AnswerNumber of
Responses
First Name 88
Email Address 88