Annual ECR Category Management & Shopper Marketing Benchmark Survey 2013


Please fill in this survey by 28th February, 2014.   


The purpose of this ECR survey is to benchmark the use of category management and shopper marketing including the rate of adoption of traditional principles and early identification of growing trends in the Baltics.    The survey will also be conducted by other ECR National Initiatives allowing for international benchmarking.



Annual participation in the survey will allow participants to conduct gap analyses and identify how the discipline is progressing year on year.


We encourage you to participate so that we can obtain a full view of category management and shopper marketing in the Baltics.  The survey should take 15 minutes to complete.


ECR Baltic