Overall Survey Results:

2014 CHARLOTTESVILLE TEN MILER EVALUATION

How did you hear about the Charlottesville Ten Miler?

Answer

100%

Number of
Responses

Response
Ratio

Past Participant (if so, indicate how many times in the comments section below)

437

61.5%

CTC Website

4.7%

E-mail from CTC

2.9%

Word of mouth

250

35.2%

Radio announcement

<1%

Print media (i.e., Cville Weekly, Albermarle Family, please list below)

1.2%

Another Website (please list below)

<1%

Running store

4.0%

Other

3.6%

Totals

710

100%

How satisfied were you with the event?

Answer

100%

Number of
Responses

Response
Ratio

Very satisfied

472

66.3%

Somewhat satisfied

185

26.0%

Neutral

3.2%

Somewhat dissatisfied

2.8%

Very dissatisfied

<1%

Pre-registered, but did NOT attend (explain why below)

<1%

No Responses

0.0%

Totals

711

100%

How important were each of the following factors in your decision to attend the Charlottesville Ten Miler?

1 = Very Unimportant , 2 = Somewhat Unimportant , 3 = Neutral , 4 = Somewhat Important , 5 = Very Important

Answer

Number of
Responses

Rating
Score*

Location

707

4.4

Price

701

3.6

Date

685

3.7

Participant in Ten Miler Training Program

682

2.0

Beneficiary (Barrett Early Learning Center)

689

2.6

Official race photographs available

690

2.1

Family Fun! Addition of CYFS READY KIDS RUN!

677

2.0

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Very Unimportant , 2 = Somewhat Unimportant , 3 = Neutral , 4 = Somewhat Important , 5 = Very Important

Answer	1	2	3	4	5
Location	42 (5.9%)	11 (1.6%)	26 (3.7%)	148 (20.9%)	480 (67.9%)
Price	44 (6.3%)	53 (7.6%)	173 (24.7%)	279 (39.8%)	152 (21.7%)
Date	39 (5.7%)	41 (6.0%)	171 (25.0%)	290 (42.3%)	144 (21.0%)
Participant in Ten Miler Training Program	383 (56.2%)	51 (7.5%)	156 (22.9%)	36 (5.3%)	56 (8.2%)
Beneficiary (Barrett Early Learning Center)	195 (28.3%)	92 (13.4%)	251 (36.4%)	117 (17.0%)	34 (4.9%)
Official race photographs available	304 (44.1%)	100 (14.5%)	199 (28.8%)	74 (10.7%)	13 (1.9%)
Family Fun! Addition of CYFS READY KIDS RUN!	342 (50.5%)	70 (10.3%)	209 (30.9%)	41 (6.1%)	15 (2.2%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

Location

21%

68%

707

4.4

Price

25%

40%

22%

701

3.6

Date

25%

42%

21%

685

3.7

Participant in Ten Miler Training Program

56%

23%

682

2.0

Beneficiary (Barrett Early Learning Center)

28%

13%

36%

17%

689

2.6

Official race photographs available

44%

14%

29%

11%

690

2.1

Family Fun! Addition of CYFS READY KIDS RUN!

51%

10%

31%

677

2.0

What was your number one reason for attending the event?

Answer

100%

Number of
Responses

Response
Ratio

A Charlottesville Tradition

237

33.3%

To race

164

23.0%

To have fun

242

34.0%

To raise funds for The Barrett Early Learning Center

<1%

Other

8.7%

No Responses

<1%

Totals

711

100%

To what extent did the following aspects of the event meet your expectations?

1 = Much Worse Than Expected , 2 = Somewhat Worse Than Expected , 3 = Met Expectations , 4 = Somewhat Better Than Expected , 5 = Much Better Than Expected , 6 = N/A

Answer

Number of
Responses

Rating
Score*

Online Registration

706

3.5

Bib Pickup / Onsite Registration

708

3.7

Food

708

3.5

Course

701

3.6

T-Shirt

707

2.2

Email correspondence

703

3.5

Website

701

3.5

Volunteer Support

703

3.9

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

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1 = Much Worse Than Expected , 2 = Somewhat Worse Than Expected , 3 = Met Expectations , 4 = Somewhat Better Than Expected , 5 = Much Better Than Expected , 6 = N/A

Answer	1	2	3	4	5	6
Online Registration	3 (<1%)	5 (<1%)	468 (66.3%)	105 (14.9%)	117 (16.6%)	8 (1.1%)
Bib Pickup / Onsite Registration	9 (1.3%)	65 (9.2%)	299 (42.2%)	132 (18.6%)	169 (23.9%)	34 (4.8%)
Food	20 (2.8%)	131 (18.5%)	290 (41.0%)	105 (14.8%)	67 (9.5%)	95 (13.4%)
Course	2 (<1%)	16 (2.3%)	403 (57.5%)	161 (23.0%)	111 (15.8%)	8 (1.1%)
T-Shirt	255 (36.1%)	215 (30.4%)	136 (19.2%)	44 (6.2%)	29 (4.1%)	28 (4.0%)
Email correspondence	3 (<1%)	28 (4.0%)	420 (59.7%)	131 (18.6%)	97 (13.8%)	24 (3.4%)
Website	1 (<1%)	33 (4.7%)	440 (62.8%)	125 (17.8%)	80 (11.4%)	22 (3.1%)
Volunteer Support	3 (<1%)	33 (4.7%)	239 (34.0%)	181 (25.7%)	232 (33.0%)	15 (2.1%)

Hold the mouse over each color of the bar to see the number of respondents.

Answer

Number of
Responses

Rating
Score*

Online Registration

66%

15%

17%

706

3.5

Bib Pickup / Onsite Registration

42%

19%

24%

708

3.7

Food

19%

41%

15%

13%

708

3.5

Course

57%

23%

16%

701

3.6

T-Shirt

36%

30%

19%

707

2.2

Email correspondence

60%

19%

14%

703

3.5

Website

63%

18%

11%

701

3.5

Volunteer Support

34%

26%

33%

703

3.9

What was your favorite part of the Charlottesville Ten Miler?

	Number of Responses
	537

Do you have any suggestions for improving future Charlottesville Ten Miler races?

	Number of Responses
	429

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