Overall Survey Results:


What marketing/advertising is most effective for your business?


Text Block:
Most successful architectural, engineering and construction businesses report that word-of-mouth (referrals) and repeat clients provide most of their business. The other marketing tools can cost more money, and be less effective, but we can all learn from our collective experience about what works for individual professional service providers and contractors. We'll share the survey results with you on completion, if you wish.
1Required Which general marketing methods in this list have resulted in profitable business for your organization. Check as many as you wish. The only guideline is they have been profitable for you in the last year.
 
Answer
0%100%
Number of
Responses
Response
Ratio
Social media (paid or free) including LinkedIn, Facebook, Houzz, Google Plus, Twitter, and others
   
31 28.1%
Pay-per-click advertising
   
8 7.2%
SEO (organized search engine optimization)
   
25 22.7%
Shows and events (public or industry)
   
25 22.7%
Media relations/publicity
   
19 17.2%
Paid conventional media advertising (newspaper, magazine, radio, television, Yellow Pages)
   
19 17.2%
Leads services (HomeAdvisor, Dodge, other leads services)
   
19 17.2%
Trade/community association participation and relationships
   
40 36.3%
Canvassing/telemarket-
ing
   
5 4.5%
Direct mail
   
21 19.0%
Other
   
21 19.0%
 Totals110100%

2Our business is (if you are in more than one category, pick the one that is most relevant to you.)
 
Answer
0%100%
Number of
Responses
Response
Ratio
Architect
   
6 5.4%
General contractor
   
51 46.3%
Engineer
   
6 5.4%
Professional service (lawyer, accountant)
   
3 2.7%
Subtrade
   
16 14.5%
Supplier
   
9 8.1%
Other
   
16 14.5%
No Responses
   
32.7%
 Totals110100%

3We primarily serve markets which are primarily: 
 
Answer
0%100%
Number of
Responses
Response
Ratio
Residential
   
52 47.2%
Commercial/institutio-
nal/industrial
   
55 50.0%
No Responses
   
32.7%
 Totals110100%

4Our business size (in employees):
 
Answer
0%100%
Number of
Responses
Response
Ratio
One
   
8 7.2%
Two to three
   
18 16.3%
Three to five
   
12 10.9%
Six to 10
   
16 14.5%
11 to 50
   
27 24.5%
More than 50
   
25 22.7%
No Responses
   
43.6%
 Totals110100%
5Please feel free to share any thoughts about what marketing methods have been most effective for you in the past year.
 
 Number of
Responses
  22
6If you wish, complete this section and you'll receive the free bi-weekly Construction Marketing Ideas newsletter (and survey results). 
 
AnswerNumber of
Responses
First Name 65
Last Name 64
Company Name 62
Email Address 65
State/Province
(US/Canada)
60
Country 67

   
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