Beyond Branding Survey by Think!Sponsorship & IMR

Every year, Think!Sponsorship, along with sister product Find!Sponsorship asks the sponsorship industry to comment on specific aspects of the sponsorship/partnerships/cause/ industry via participation in a poll.This review allows us to assess which expected trends have materialised, to acknowledge and forecast new trends, to identify significant changes to the sponsorship industry and to provide relevant sponsorship intelligence to the industry itself.


On the 21st April 2016 we present the 'Beyond Branding' conference at the Tower of London which will explore how sponsorship/partnerships are evolving to tackle complex and far reaching marketing objectives. We plan to use the results of this poll to support some of the panel discussions taking place at the conference.


We would be very grateful if you would share your thoughts and experiences with us by completing this survey to allow us to add quantitative research to our analysis of data & statistics. The survey should take no more than 5 minutes (and most likely less time!) to complete and in return we will provide you with an analysis of the results as well as a short summary of current sponsorship trends via our Annual Sponsorship Review. We also offer a £50 discount on tickets to the conference to all poll respondents (further details found at the end of the survey). This year we are delighted to be conducting the survey in conjunction with International Marketing Reports (IMR) who are a partner of the conference and will assist with the analysis of the survey.


Thank you very much in advance for your continued support which is much appreciated.

 

Best Regards,

The Think!Sponsorship Team! 


 
1.

Please indicate whether you represent a sponsoring organisation, a sponsorship seeking organisation, a sponsorship agency (strategy, activation or evaluation)  a sponsorship agency (sales) or a service provider to the industry (e.g. legal services, branding etc.) 

 

Sponsoring Organisation
Sponsorship Seeker
Sponsorship Agency (working on behalf of the sponsor across strategy, activation or evaluation)
Sponsorship Agency - Sales
Service Provider
Other  
2.

Which sponsoring sectors do you think have been fastest growing- in terms of volume of deals - in the last four years?

 

Automotive
Telecoms
Financial Services - Credit Cards
Financial Services - Banking
Financial Services - Insurance
Gas/Oil/Electricity
Gambling/Lottery
Alcohol
Airlines
Fast Food
E-Cigarettes
IT
Consumer Electronics
Clothing - sports
Clothing - non sports
Watches/Timing
Payday Loans
3.
Using the last 24 months as a reference point which of the sponsorship assets listed below are garnering most interest?

(1 = Most Interest)
 
Brand Awareness & Preference
Hospitality & VIP Experiences
Data Collection & Customer Intelligence
Engagement & Dialogue with target audience
Commercial Opportunities
CSR/Cause/Purpose Initiatives
4.

Do you think brand awareness has become more or less prevalent in sponsors objectives?


More Important
Less Important
No Difference
5.

Do you think effective sponsorship/partnership can stimulate brand preference/loyalty?

Yes
No
6.

Do you think sponsors and the sponsorship industry are becoming more or less creative in their activation campaigns?

More Creative
Less Creative
No Difference
  • Comment:

  • 500 characters left.
7.

Do you think sponsorship is becoming more integrated into the central marketing mix?

More integrated
Less integrated
No Difference
  • Comment:

  • 500 characters left.
8.

CSR and partnerships that are rooted in social purpose have been very important in the past five years. Do you think this is still the case or has its importance receded?

Still very important
Less Important than it was
No Difference
  • Comment:

  • 500 characters left.
9.
Which sponsoring sectors do you think are most creative in their use of sponsorship assets?

(1 = Most Creative)
 
Financial Services
Drinks - Soft
Drinks - Alcohol
Automotive
Oil/Gas/Energy
Supermarkets
Telecoms
Clothing (sports & non sports)
  • Comment:

  • 500 characters left.
10.

Do you think activation budgets have increased or decreased in real terms over the last 4 years?


Increased
Decreased
No difference
11.

Do you agree with the statement that the sponsorship/partnership sector is evolving to tackle more complex sponsor objectives?

Agree
Disagree
12.

Which of the following objectives have you evaluated against in the last 24 months? (Either as a sponsor or on behalf of a sponsor)

Brand Awareness via logo placement or name checks
Brand Preference
Commercial Opportunities/Leads Generated
Data Collection/Customer Intelligence
Hospitality
Engagement (Digital)
Content (Reach)
PR
Employee Engagement/Satisfacti-
on
Sales
Other  
13.
Do you think the sponsorship industry has robust tools for measuring the effect of sponsorship beyond brand awareness/exposure?
Yes
No
14.

Where do you expect to see most change to the sponsorship industry in the future?



 

350 characters left.
15.

Thank you for completing our survey. We would like you to provide us with your contact details so that we can send you the Executive Summary of our Annual Sponsorship Review - as well as the findings from this survey.


If you want to find out any further information about our Beyond Branding conference on the 21st April 2016 at the Tower of London, please visit our website at www.thinksponsorship.com or email Catherine@thinksponsorship.com to request a copy of the programme, speakers & event details. If you wish to book a ticket to attend the event at the discounted poll participant rate of £345.00 +VAT please visit www.regonline.co.uk/think23 and use the code P1 at booking


By entering my personal information, I consent to receive email communications from the survey author's organization based on the information collected.

First Name:
Last Name:
Company Name:
Work Phone:
Email Address:
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