Little Rock Wind Symphony Survey
RequiredRequired Question(s)
The purpose of this Marketing Survey is for Terrapin Consulting to collect responses from a select group of twenty-five (25) Little Rock Wind Symphony (LRWS) board members, musicians and patrons/supporters about their perceptions of the LRWS, its music and its programs.
 
Our objective is to collect perceptions and preferences so that Terrapin can craft a Case Statement and an accompanying Frequently Asked Question (FAQ) sheet to support a marketing plan to grow audience attendance and to create a sustaining revenue stream for the LRWS.
 
The Case Statement will include five elements: LRWS history, its concert experience, highlights about the band members, the concerts, and LRWS growth potential and financial support needs. It also tests interest in enhancing subscribership, sponsorship and annual giving categories. The Case Statement and FAQ serve as the standard for the marketing plan, website update and social media campaign strategy and design.
 
All comments to Terrapin (Brooke Ivy Bridges and Walt Eilers) are confidential.  Your responses may be included in the verbatim comments but will not be attributed to you.
 
Your ideas for a 25th Anniversary Celebration:
 
Required 1.
The Little Rock Wind Symphony (LRWS) celebrates its 25th Anniversary in 2019. How do you believe this milestone should be celebrated?
 

1000 characters left.
Required 2.
What elements of the Little Rock Wind Symphony's history, music and legacy do you believe should be promoted during its 25th Anniversary?

 

1000 characters left.
Required 3.
How do you describe to your friends the musical experience that you have when you attend a LRWS concert?
 

1000 characters left.
Required 4.
What elements of LRWS's concerts should be promoted?


 

1000 characters left.
Required 5.

Is there any shortcoming that LRWS should address in its marketing plan?

 

1000 characters left.
Your Perception of the Little Rock Wind Symphony:
 
Required 6.

 

What one question are you most frequently asked about the LRWS?


 

350 characters left.
Required 7.
How do you answer that question?
 

1000 characters left.
Required 8.
The music played by the LRWS mainly consists of original works for Wind Ensemble, orchestral transcriptions, popular music and patriotic music including marches. How do you describe the music to your friends?
 

1000 characters left.
Required 9.
Please share your LRWS concert experience in six (6) elements.

 5 - Very Positive 4 - Positive 3 - Neutral 2 - Negative 1 - Very Negative 
Choice of music
Quality of the performances
Quality of guest artists
Access to the concerts
Quality of the Second Presbyterian venue
Overall concert experience
  • Comment:

  • 500 characters left.
Required 10.
The mission of the Little Rock Wind Symphony is to preserve and perform wind symphony music to the enjoyment of all. How important is this mission to you on a scale of 1 to 5 (1 = Unnecessary and 5 = Very Important)? In the comments, please indicate the reason(s) for your answer.
5 - Very Important 4 - Important 3 - Neutral 2 - Not Important 1 - Unnecessary       
      
  • Comment:

  • 500 characters left.
Your social media communications preferences:
 
Required 11.
What is your preferred social media vehicle?

Facebook
Twitter
Instagram
YouTube
Other  
  • Comment:

  • 500 characters left.
Required 12.

How would you rate your level of social media usage?

Constantly connected and have a large following.
Use it every day.
Use it several times a week.
Use it infrequently.
Never use it.
Required 13.
How large is your social media following?
Less than 200 friends or followers
201-500 friends or followers
More than 500 friends or followers
Helping to promote and to support the Little Rock Wind Symphony:
 
Required 14.
The central strategy of the LRWS marketing plan is to have the board members, musicians and attendees personally promote each upcoming concert among their friends, associate and relatives on social media.

How likely will you be to enthusiastically and consistently support LRWS social media efforts with promotions, PDFs and talking points provided by LRWS to share with your network for each of its six concerts?

In the comments section, please indicate the reason(s) for your rating.
5 - Very Likely 4 - Likely 3 - Neutral 2 - Unlikely 1 - Very Unlikely       
      
  • Comment:

  • 500 characters left.
Required 15.
With what individuals, organizations or corporations, that enjoy band music, do you have a personal relationship? 
 

1000 characters left.
Required 16.
How likely would you be to help LRWS board members to approach them as donors or concert or program sponsors?

In the comments section, please include any likely prospects.
5 - Very Likely 4 - Likely 3 - Neutral 2 - Unlikely 1 - Very Unlikely       
      
  • Comment:

  • 500 characters left.
Required 17.
How likely would you be to promote and to financially support LRWS growth?

Please respond in the comments section your reason(s) for your answer.
5 - Very Likely 4 - Likely 3 - Neutral 2 - Unlikely 1 - Very Unlikely       
      
  • Comment:

  • 500 characters left.
Required 18.
The Little Rock Wind Symphony has five goals. Please rate the importance of these five goals (1 top-5 bottom) as each relates to your personal interest. 

(1 = Top)
 
Provide scholarships to summer band camp for high-performing band students.
Support band student travel to and attendance at LRWS concerts.
Take the LRWS band on the road for performances in rural communities.
Initiate a youth wind symphony.
Create an endowment to underwrite LRWS instruments, guest artists and music.
  • Comment:

  • 500 characters left.
Required 19.
Which one of these five goals would you personally support with a donation?

Provide scholarships to summer band camp for high-performing band students.
Support band student travel to and attendance at LRWS concerts.
Take the LRWS band on the road for performances in rural communities.
Initiate a youth wind symphony.
Create an endowment to underwrite LRWS instruments, guest artists and music.
  • Comment:

  • 500 characters left.
Required 20.

The LRWS is considering establishing lifetime giving circles and testing four levels: Section Player (<$499), Principal Chair ($500-$1,999), Conductor ($2,000-$10,000), and a Planned Giving Society.


Which level most appeals to you?


Section Player (<$499)
Principal Chair ($500-1,999)
Conductor ($2,000- $10,000)
Planned Giving Society
  • Comment:

  • 500 characters left.
Required 21.
Would you prefer to be a subscriber, a donor or both?

In the comments section, please indicate the reason(s) for your answer.
Subscriber (get season tickets)
Donor (provide one-time or monthly financial support)
Both (I am a fan of LRWS and will support it as best I can.)
  • Comment:

  • 500 characters left.
Required 22.

If asked, how likely would you be to become a sustaining/monthly donor?


In the comments, please indicate why.

5 - Very Likely 4 - Likely 3 - Neutral 2 - Unlikely 1 - Very Unlikely       
      
  • Comment:

  • 500 characters left.
Required 23.
Do you have any final recommendations for the LRWS board to consider in preparing for the LRWS 25th Anniversary?
 

1000 characters left.
Required 24.
Please enter the information indicated below.

First Name:
Last Name:

25.

Notes:

 

1000 characters left.