Initial Branding Evaluation
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Email Address
 

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Organization Name

 

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Your Name

 

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Your Role in Organization
 

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How long have you been in business?
 

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How many times has your brand identity changed? (or how often)

 

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What 5 words best describe your organization's personality?
 

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How well can you define your brand?
Unsure         Mastered  
 
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Of all the aspects of running a business, how important is branding?

I'm lucky to think about it         1st thing I do every day  
 
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How well do you measure brand performance?

We don't    It's a Priority       
      

How well established is your brand's frame of reference? (according to your brand, how well defined are the goals your customers/clients should expect to achieve)

Didn't think of that         Got it nailed  
 

How consistent is your brand across all media?

Not at all         Everything matches  
 

How well does your brand differentiate yourself from your competitors? 

We blend in         We are completely unique  
 

How well are your brand standards defined? (colors, fonts, logo, etc)

What do you mean brand standards?         Everyone uses them all the time without exception  
 

How well does your customer recognize and trust your brand?

There is no brand to recognize         I'm as good as Coke  
 

What brands do you admire?

 

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Do you have any specific challenges with your brand you would like to discuss? (If yes, please explain)

 

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