How Has COVID-19 Affected Your Marketing Plans?

1. How has the COVID-19 pandemic affected the sales of your brands?
Increased
Little effect
Decreased


2. How has the COVID-19 pandemic affected your marketing plans (indicate only those that apply)?

Increased overall spending
Decreased overall spending
Redirected or found other marketing uses for the sales force
Shifted resources to increase non-personal promotion (e-mail, text, mail)
Initiated or increased use of telemarketing
Expanded our web presence
Increased web presence via SEO
Increased web presence via PPC
Increased advertising
Decreased advertising
Increased use of social media
Decreased use of social media
Other  


3. How do you envision utilizing your sales force going forward?

Decrease in the short term but return to normal in the long term
Primarily organize and manage virtual sales calls, presentations, and meetings
Participate in other targeted remote marketing activities (i.e. CRM programs)
General reduced need or use in the long term
Restructure the sales training model to align with the "new normal"


4. Have you started or plan to increase the use of digital interactive online promotional programs?

Yes, increased significantly
Yes, just started developing/executing these types of programs
No, but we are planning to develop
No, not considering at this time

5. Have you started or plan to increase your use of virtual events and meetings (congresses/symposia) to engage customers?

Yes, increased significantly
Yes, just started developing/executing these types of programs
No, but we are planning to develop
No, not considering at this time

6. Have you increased patient education efforts concerning your brands during the pandemic?

Yes, digital materials to access online
Yes, print brochures or pamphlets to hand out
Expanded patient education on branded websites
Created or expanded unbranded websites that contained patient information and support
No increase

7. Are your brands utilizing DigitalHealth (telemedicine and mHealth apps) to engage doctors and patients?

Yes
No


8. Are you looking to develop new DigitalHealth tools for physicians and/or patients?

Yes
No
Not applicable


9. How will increases in telemedicine and mHealth affect the prescribing habits of your brands?

Increase
Stay the same
Decrease
Not sure

10. Has there been a change in your 2021 Brand planning schedule?

Yes, we have pushed back until we know more about opening of businesses
Yes, we are awaiting direction from executive management
We are moving ahead with curtailed/evolved plans to account for pandemic quarantine
No, we are moving ahead as scheduled

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